05年BEC高级口试真题及应考提示

Speaking Test Part II 
1. Customer Relations: the importance of making customers feel valued 
2. Company growth: the importance to a company of controlling expansion 
3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company 
4. Time Management: the importance of planning work time effectively 
5. Project Development: how to ensure inter-departmental co-operation on new projects 
6. Purchasing: how to evaluate and select new products 
7. Personnel Management: the importance to a company of having well motivated staff 
8. Strategic Planning: how to decide whether to purchase or rent company premises 
9. Sales: how to ensure that price levels for new products are set appropriately 
10. Communication Skills: the importance of foreign language training for selected employees 
11. Advertising: how to select a suitable agency to handle a company’s advertising 
12. Finance: how to decide whether to float a company on the stock-market 
13. Marketing: the importance to a company of offering its products on the world-wide web 
14. Staff Training: how to evaluate the effectiveness of company training programmes 
15. Company Growth: how to decide when it is the right time for a business to expand 
16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 
17. Recruitment: how to ensure that the best candidate for a post is selected 
18. Information Management: how to analyse and make effective use of information 
19. Sales: the importance of brand image in ensuring that products or services sell well 
20. Technology: the importance to a company of keeping up-to-date with internet developments 
21. Quality Control: how to ensure that a company consistently maintains quality control standards 
22. Product Promotion: how to make effective use of the media when promoting a new product or service 
23. Product Management: the importance of teamwork for the effective management of projects 
24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 
25. Technology: the importance of computer skills for the workplace of the future 
26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications 
27. Staff Development: how to administer a staff budget effectively 
28. Market Research: the importance of finding out about customers’ habits and attitudes 
29. Financial Management: how to identify ways of reducing costs in a company 
30. Communication: how to achieve an effective working relationship between different departments within a company 
31. Communication skills: the importance of understanding cultural differences when working in an international environment 
32. Personnel Management: the importance of providing employees with clear job descriptions 
33. Company Growth: how to ensure that company growth proceeds at the optimum rate 
34. Time Management: how to manage a heavy workload effectively 
35. Health and Safety: the importance to a company of having a Health and Safety policy 
36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance