Unit1IntroductiontoBusinessWriting

7C means clearness, comprehensiveness, conciseness, correctness, consideration courtesy and
conscientiousness
1) Clearness: Convey your message to the recipient without being misunderstood. Always write in direct,
plain and simplelanguageinstead of ambiguity, vagueness, andcliches etc.
2) Comprehensiveness:The information obtained by readers should be complete in form and content.
3) Conciseness: No unnecessary long words and phrases to make your writing clear and effective.
4) Correctness: Observe the conventions in spelling, grammar, punctuation, usage and so forth. Careless
writing errors will cause inaccurate information and impatient reading.
5) Consideration: Share your reader’s viewpoint and keep their needs in mind.
6) Courtesy: Write in a friendly and courteous tone. Use the sentence like “Thank you for your recent order”
rather than a cold statement “We have received your order.”
7) Conscientiousness:Tell the truth in a frank and sincere attitude to make your writing trustworthy
II. Practice
Practice
Item Business English Writing:
Aims 1.Identify the main elements and format of business letters
2.Identify the style of business letters
3. Learn howto write business envelops
4. Write a business envelope in correct format
Content Divide the class into 4-5 groups to write a business envelope ,
discuss and check together
Requirements 1. Write an envelope
2. The finished writing should be a co-operative product.
3. The best group will be rewarded
1. A Sample Letter Analysis
Labels Pty Ltd.
Canterbury8633, NewZealand
Tel:04-4721388  E-mail: Labels@govert.com.nz
November 10, 2003
Mr. J. Turner
Production Manager
ABC Bottles Pty Ltd
Kirra Road
Ashtown 1128
Dear Mr. Turner,
Late deliveries of stocks
Thank you for your letter of October 31 about late deliveries of our labels.
We have had a series of industrial disputes at our Canterbury factory which have greatly delayed
productionof our labels. There have also been transport problems which have not been overcome.
I sent a letter of explanation to your store manager, Mr. Tomkin, but he has apparently not passed it on.
We apologize for having disputed your normal production and would be grateful for a chance to make
what arrangements we can to reduce the delays.
Yours faithfully,
___________
R.G. Cole
Manager
2. Identify the style of a business letter
There are 3 popular styles for business letters: Block Style: (1)(平头式); (2) Modified Block, Blocked
Paragraphs (修正平头式, 平头式段落);(3) Modified Block, Indented Paragraphs (修正平头式, 缩进式段落).
Discuss which style does each of the following belong to?
(A)
LETTERHEAD
June 14,1992
ABC Co. Ltd.
442 West Third Street
Gloversville, NY 12078
ATTENTION; MS MARLA CHEN
Ladies and Gentlemen:
Subject: Upright Pianos
_______________________________________________________________________________
Sincerely yours,
------------------------
Richard Wood,
Sales Manager
AWB: t1
CC: William John
(B)
LETTERHEAD
July 4, 1994
MR. Tony Wood, Manager
International Investment, Inc.
3117 Avenue E
Seattle, Washington 20103
U.S.A
Dear Mr. Wood:
Sincerely,
ABB COMPANY
------------------
Henry Smith, Manager
(C)
LETTERHEAD
Our Ref: SZ11207
Your Ref: WBK 156
October 10, 1903
Thomas & Co. LTD
77 Lewis St
Springvale
AUSTRALIA 3171
Dear Madam:
□□□□
□□□□
Truly yours
---------------------
Blake Which
Purchasing Director
WH/bm
Encl. a/s
CC> Mr. Henry Wood
P.S. Our special discount is 3% for 100 sets
3. Learn to write addressing envelops
Common layout of addresses on envelopes:
1) Name of the addressee
2) Number and Street
3) City, State, and Zip code
4) Country
1) Blocked Style (sender’s address on the back of the envelope)
The Munson Company
Ms. Mary D. Karp, President
2121 Oldham Road
Cleveland, Ohio 44103
U.S.A.
2) BlockStyle Recommended by the U.S. Post office
JOSEPH E LANGLEY                                  STAMP