剑桥商务英语高级第二辑真题阅读精讲（21）
2011-05-06来源:和谐英语
人邮第二辑真题TEST 3 READING PART 4
Should you open a second branch?
Choosing to expand your business by opening a second location can be one of the best decisions you’ll ever (0)____, or one of the worst. Before you (21)____ at a decision, there are several things you should check to see if you are ready to take this big step towards expansion.
Firstly – your cash flow. Like starting up any business, a second location (22)____ a large initial investment and usually takes a long time to turn a profit. Look at your firm’s accounts carefully. If these (23)____ that you cannot afford a long-term drain on your financial resources, then it is probably better to wait.
Secondly – your personnel and systems. If you don’t have a management team (24)____ place already, you should probably think about establishing one before opening a second branch. The same (25)____ in the case of operating systems and controls. The better organized your business now, the better organized your second location will be, too.
Also, you need to think about your market. Is your current site doing as much business as it can (26)____, or are there ways you could grow without opening a second branch? Try expanding internally first. Similarly, don’t (27)____ that just because your business is successful in one town, it will immediately succeed in a (28)____ community. Research your potential markets before setting up shop, and (29)____ your new branch to answer the specific needs of these markets.
Finally, be realistic about the time you need to invest to make a second location work. You don’t want to take (30)____ so much work that you can’t honour your commitments.
21 A arrive B come C reach D approach
22 A contains B includes C involves D consists
23 A signify B present C indicate D exhibit
24 A at B in C by D to
25 A applies B refers C concerns D relates
26 A deal B hold C handle D cope
27 A assume B trust C rely D count
28 A connecting B neighbouring C surrounding D matching
29 A invent B amend C design D innovate
30 A through B up C down D on
Should you open a second branch?
Choosing to expand your business by opening a second location can be one of the best decisions you’ll ever (0)____, or one of the worst. Before you (21)____ at a decision, there are several things you should check to see if you are ready to take this big step towards expansion.
Firstly – your cash flow. Like starting up any business, a second location (22)____ a large initial investment and usually takes a long time to turn a profit. Look at your firm’s accounts carefully. If these (23)____ that you cannot afford a long-term drain on your financial resources, then it is probably better to wait.
Secondly – your personnel and systems. If you don’t have a management team (24)____ place already, you should probably think about establishing one before opening a second branch. The same (25)____ in the case of operating systems and controls. The better organized your business now, the better organized your second location will be, too.
Also, you need to think about your market. Is your current site doing as much business as it can (26)____, or are there ways you could grow without opening a second branch? Try expanding internally first. Similarly, don’t (27)____ that just because your business is successful in one town, it will immediately succeed in a (28)____ community. Research your potential markets before setting up shop, and (29)____ your new branch to answer the specific needs of these markets.
Finally, be realistic about the time you need to invest to make a second location work. You don’t want to take (30)____ so much work that you can’t honour your commitments.
21 A arrive B come C reach D approach
22 A contains B includes C involves D consists
23 A signify B present C indicate D exhibit
24 A at B in C by D to
25 A applies B refers C concerns D relates
26 A deal B hold C handle D cope
27 A assume B trust C rely D count
28 A connecting B neighbouring C surrounding D matching
29 A invent B amend C design D innovate
30 A through B up C down D on
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