BEC剑桥商务英语辅导 交际高手11

　　Situational conversations
　　Dialogue one how is our advertising campaign
　　A: How is our advertising campaign?
　　B: It will be staring next week, we’ve decided to use a variety of media for full coverage.
　　A: How would you do that? Could you put it in details?
　　B: First, we will have 32nd sports on television once a day for 5 weeks, meanwhile we will do 15 second radio commercials 3 times a day in selected cities, finally we will have so me electric advertisements too.
　　A: Electric advertisements?
　　B: Yes, electric advertising is quick inexpensive and wild spread.
　　Dialogue two the products must be advertised on television
　　A: Last month, you told me that you would give me an advertisement plan after you did some market research.
　　B: Yes, do you have time listen to my plan?
　　A: Sure, go ahead.
　　B: Our products are being advertised only in the print media, that’s far from enough.
　　A: What media do you recommend then?
　　B: I think the products must be advertised on television too.
　　A: That could be awfully expensive.
　　B: But for a new company, such expenses are necessary.
　　Dialogue three how much is your budge
　　A: How much is your budge for the products?
　　B: About 3000 Yuan per month.
　　A: How long does this budge last?
　　B: 6 months.
　　A: Do we have a slogan?
　　B: Yes, the advertising agency is working on that right now.
　　Dialogue four how will you push your new product this time
　　A: I am glad to tell you that the advertisements have had a good effect. We have received many orders recently, well done, Tony.
　　B: Thanks.
　　A: How will you push our new products this time?
　　B: I think one of our main strengths is the quality of our product, so as part of our marketing mix, we will label a product as an item with above average quality.
　　A: In order to get our campaigns to a success I suggest we work out a careful plan.