BEC商务英语辅导：如何写商业计划书

　　第一讲：概述(executive summary)
　　概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。
　　概述应包括的基本内容有：
　　企业的宗旨，例如：
　　In 2007, ABC Corporation was created to...
　　Now, ABC Corporation is at a point where...
　　背景介绍，例如：
　　For many years people have...
　　The condition of the industry today is such that...
　　产品或服务及市场竞争情况，例如：
　　We have just completed the development of S30 - a novel and proprietary construction tool compared to competitive products, our S30 can...
　　企业目标，例如：
　　Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we...
　　管理团队和管理组织，例如：
　　Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with...
　　市场策略，例如：
　　The fundamental thrust of our marketing strategy consists of...
　　财务状况和计划，例如：
　　In 5 years we will have... and our investors will be able to...
　　结论，例如：
　　ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the...