商务英语BEC中级口试综合指导（九）

                            Organizing a PR Event
Your company is organizing the press launch of a new model of its car.
You have been asked to help with the preparations for the event.
Discuss the situation together, and decide:
Who you will invite to attend your press conference.
What information is needed in the press conference.

Candidate A:
Our company is organizing a press conference to launch our latest model. We must make careful planning and considerate arrangements to ensure the most satisfying outcome.

Candidate B:
True enough. I think the first thing we should take into consideration is the people we shall invite to the press conference. What are your views on this?

Candidate A:
As I see it, we should target most important motoring magazines, national papers, major regional papers and freelance journalists, etc.

Candidate B:
That’s a good point. When the public reads positive things in their favorite magazine or newspaper, they are the journalists’ own comments and therefore much more powerful than advertising because they aren’t influenced by the organization.

Candidate A:
Yes. So, our goal is to communicate the quality and image of our cars to the motoring press.

Candidate B:
Then, how about the information needed in the press conference. Would you comment on this point?

Candidate A:
I think we should make sure that press information packs are accessible to everyone present.

Candidate B:
I wonder if you could explain it in more detail.

Candidate A:
sure. The information packs include, for example, brochures about specifications of our advanced cars, the most attractive pictures reflecting the modern image of our cars, etc.

Candidate B:
I agree entirely. What’s more, I think welcome information and itineraries for guests should also be prepared in advance.

Candidate A:
Oh, exactly.
 
Ⅲ Examination Strategies
    1）看清问题、紧扣主题、合理分配时间
    2）和搭档注意配合，切忌一边倒
    3）如何合理的利用准备时间