2005年12月英语四级A卷试题（阅读）
2007-10-18来源:
Part II
Reading comprehension (35 minutes)
Passage One
Questions 21 to 25 are based on the following passage.
Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,”the Lay’s potato chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwise.”Potato chips are a snack food for the world,”said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America. owned by PepsiCo. And accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow. the company has to look overseas.
Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. ”Global” does not mean products that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, innovative(创新的)world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo(标识).The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips. would help facilitate the company’s global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.21.It is the belief of Frito-Lay’s head of global marking that_____.
A) Potato chips can hardly be used as a weapon to dominate the world market
B) Their company must find new ways to promote domestic sales.
C) The light golden color enhances the charm of their company’s potato chips
D) People the world over enjoy eating their company’s potato chips22.What do we learn about Frito-Lay from Paragraph 2?
A) Its products use to be popular among overseas consumers.
B) Its expansion has caused fierce competition in the snack marker.
C) It gives half of its annual profits to its parent company.
D) It needs to turn to the word market for development.23.One of the assumptions on which Frito-Lay bases its development strategy is that_____.
A) consumers worldwide today are attracted by global brands
B) local brands cannot compete successfully with American brands
C) products suiting Chinese consumers’ needs bring more profits
D) products identified as American will have promising market value 24.Why did Riskey have the Frito-Lay logo redesigned?
A) To suit changing tastes of young consumers.
B) To promote the company's strategy of globalization.
C) To change the company’s long-held marketing image.
D) To compete with other American chip producers.25.Frito-Lay's executives claim that the promoting of American food in the international market_____.
A) won't affect the eating habits of the local people
B) will lead to economic imperialism
C) will be in the interest of the local people
D) won’t spoil the taste of their chips
Passage Two
Question 26 to 30 are based on the following passage.
In communities north ofDenver
Teachers are grateful, but know it may be years before the district is solvent(有综合能力的Frederick , students’ parents are buying classroom supplies and offering to pay for groceries and utilities to keep first-year teachers and principals in their jobs.
Some $36,000 has been raised in donations from Safeway. A Chevrolet dealership donated $10,000 and forgave the district’s $10,750 bill for renting the driver educating cars. IBM contributed 4,500 packs of paper.
“We employ thousands of people in this community,”said Mitch Carson, a hospital chief executive, who helped raise funds.“We have children in the school, and we see how they could be affected.”
At Creek High School, three students started a website that displays newspaper articles, district information and an email forum(论坛Vrain School District ?
27.How did the residents in theVrain School District
A) They felt somewhat helpless about it.
B) They accused those responsible for it.
C) They pooled their efforts to help solve it.
D) They demanded a through investigation.
A) unavoidable
B) unthinkable
C) insolvable
D) irreversible
A) To see if there was a deliberate cover-up of the problem.
B) To find out the extent of the consequences of the case.
C) To make sure that the school principals were innocent.
D) To stop the voters approving the $212 million bong issue.
A) attract greater public attention to their needs
B) appeal to the public for contributions and donations
C) expose officials who neglected their duties
D) keep people properly informed of the crisisCenter for Dentistry in Amsterdam University in New York
“Sustained stress is not good for you,”says Richard Morimoto, a researcher atNorthwestern University in Illinois
32. The word “shun”(Line 1,Para.1) most probably means________.
A) cut down on
B) stay away from
C) run out of
D) put up with
A) people under stress tend to have a poor memory
B) people who can’t get their job done experience more stress
C) doing challenging work may be good for one’s health
D) stress will weaken the body’s defense against germs
A) the video was not enjoyable at all
B) the outcome was beyond their control
C) they knew little about surgical procedures
D) they felt no pressure while watching the videoRockefeller University
A) a person’s memory is determined by the level of hormones in his body
B) stress hormones have lasting positive effects on the brain
C) short bursts of stress hormones enhance memory function
D) a person’s memory improves with continued experience of stress.
A) she doesn’t feel that she should have apologized.
B) she does not realize that the child has been hurt
C) the child may find the apology easier to accept
D) the child may feel that he owes her an apology
A) You have good reason to get upset
B) I’m aware you’re upset ,but I’m not to blame
C) I apologize for hurting your feelings
D) I’m at fault for making you upset
A) it gets one into the habit of making empty promises
B) it may make the other person feel guilty
C) it is vague and ineffective
D) it is hurtful and insulting
A) the complexities involved should be ignored
B) their ages should be taken into account
C) parents need to set them a good example
D) parents should be patient and tolerant
A) a social issue calling for immediate attention
B) not necessary among family members
C) a sign of social progress
D) not as simple as it seems
Reading comprehension (35 minutes)
Passage One
Questions 21 to 25 are based on the following passage.
Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,”the Lay’s potato chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwise.”Potato chips are a snack food for the world,”said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America. owned by PepsiCo. And accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow. the company has to look overseas.
Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. ”Global” does not mean products that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, innovative(创新的)world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo(标识).The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips. would help facilitate the company’s global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.21.It is the belief of Frito-Lay’s head of global marking that_____.
A) Potato chips can hardly be used as a weapon to dominate the world market
B) Their company must find new ways to promote domestic sales.
C) The light golden color enhances the charm of their company’s potato chips
D) People the world over enjoy eating their company’s potato chips22.What do we learn about Frito-Lay from Paragraph 2?
A) Its products use to be popular among overseas consumers.
B) Its expansion has caused fierce competition in the snack marker.
C) It gives half of its annual profits to its parent company.
D) It needs to turn to the word market for development.23.One of the assumptions on which Frito-Lay bases its development strategy is that_____.
A) consumers worldwide today are attracted by global brands
B) local brands cannot compete successfully with American brands
C) products suiting Chinese consumers’ needs bring more profits
D) products identified as American will have promising market value 24.Why did Riskey have the Frito-Lay logo redesigned?
A) To suit changing tastes of young consumers.
B) To promote the company's strategy of globalization.
C) To change the company’s long-held marketing image.
D) To compete with other American chip producers.25.Frito-Lay's executives claim that the promoting of American food in the international market_____.
A) won't affect the eating habits of the local people
B) will lead to economic imperialism
C) will be in the interest of the local people
D) won’t spoil the taste of their chips
Passage Two
Question 26 to 30 are based on the following passage.
In communities north of
Teachers are grateful, but know it may be years before the district is solvent(有综合能力的
Some $36,000 has been raised in donations from Safeway. A Chevrolet dealership donated $10,000 and forgave the district’s $10,750 bill for renting the driver educating cars. IBM contributed 4,500 packs of paper.
“We employ thousands of people in this community,”said Mitch Carson, a hospital chief executive, who helped raise funds.“We have children in the school, and we see how they could be affected.”
At Creek High School, three students started a website that displays newspaper articles, district information and an email forum(论坛
27.How did the residents in the
A) They felt somewhat helpless about it.
B) They accused those responsible for it.
C) They pooled their efforts to help solve it.
D) They demanded a through investigation.
A) unavoidable
B) unthinkable
C) insolvable
D) irreversible
A) To see if there was a deliberate cover-up of the problem.
B) To find out the extent of the consequences of the case.
C) To make sure that the school principals were innocent.
D) To stop the voters approving the $212 million bong issue.
A) attract greater public attention to their needs
B) appeal to the public for contributions and donations
C) expose officials who neglected their duties
D) keep people properly informed of the crisis
“Sustained stress is not good for you,”says Richard Morimoto, a researcher at
32. The word “shun”(Line 1,Para.1) most probably means________.
A) cut down on
B) stay away from
C) run out of
D) put up with
A) people under stress tend to have a poor memory
B) people who can’t get their job done experience more stress
C) doing challenging work may be good for one’s health
D) stress will weaken the body’s defense against germs
A) the video was not enjoyable at all
B) the outcome was beyond their control
C) they knew little about surgical procedures
D) they felt no pressure while watching the video
A) a person’s memory is determined by the level of hormones in his body
B) stress hormones have lasting positive effects on the brain
C) short bursts of stress hormones enhance memory function
D) a person’s memory improves with continued experience of stress.
A) she doesn’t feel that she should have apologized.
B) she does not realize that the child has been hurt
C) the child may find the apology easier to accept
D) the child may feel that he owes her an apology
A) You have good reason to get upset
B) I’m aware you’re upset ,but I’m not to blame
C) I apologize for hurting your feelings
D) I’m at fault for making you upset
A) it gets one into the habit of making empty promises
B) it may make the other person feel guilty
C) it is vague and ineffective
D) it is hurtful and insulting
A) the complexities involved should be ignored
B) their ages should be taken into account
C) parents need to set them a good example
D) parents should be patient and tolerant
A) a social issue calling for immediate attention
B) not necessary among family members
C) a sign of social progress
D) not as simple as it seems
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