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Women find happy men significantly less sexually attractive than those who swagger or brood, researchers said today. They are least attracted to smiling men, instead preferring those who looked proud and powerful, or moody and ashamed, according to a study. In contrast, men are most sexually attracted to women who look happy, and least attracted to those who appear proud and confident. Just spotted a miserable man: Women are least attracted to smiling men, instead preferring those who looked proud and powerful, or moody and ashamed.

The University Of British Columbia study, which is the first to report a significant gender difference in the attractiveness of smiles, helps explain the enduring allure of 'bad boys' and other iconic gender stereotypes. It is also the first study to investigate the attractiveness of displays of pride and shame. Lead researcher Professor Jessica Tracy said: 'While showing a happy face is considered essential to friendly social interactions, including those involving sexual attraction - few studies have actually examined whether a smile is, in fact, attractive. 'This study finds that men and women respond very differently to displays of emotion, including smiles.'

More than 1,000 adult participants rated the sexual attractiveness of hundreds of images of the opposite sex. These photos included universal displays of happiness (broad smiles)， pride (raised heads, puffed-up chests) and shame (lowered heads, averted eyes). The researchers found that women were least attracted to smiling, happy men - in contrast to men, who were most attracted to women who looked happy. Overall, the researchers said, men rank women more attractive than women rank men. study co-author Alec Beall said: 'It is important to remember that this study explored first-impressions of sexual attraction to images of the opposite sex. 'We were not asking participants if they thought these targets would make a good boyfriend or wife - we wanted their gut reactions on carnal, sexual attraction.'