正文
香港奢华汽车的个性车牌文化
Calvin Ng, who works in the private wealth unit of a foreign investment bank, says he's been offered nearly US$4,800 for 'BOWLING,' which adorns his Audi sport car. He paid the standard US$645 fee for the plate, which, he says, reflects an obsession with the pastime since age 12. 'It reminds me of all the great times I've had bowling with my friends,' Mr. Ng says.
但轻松获得的诱惑依然难以抗拒，他盘算着拍下其它车牌以供将来转售获利。他说，零风险赚钱的感觉无以伦比。
Still, the opportunity to earn an easy profit is difficult to resist, and he's thought about bidding for other marks for the purpose of reselling them later. 'Nothing beats making money with no risk,' Mr. Ng says.
一些香港公司把个性车牌用于公司的市场营销策略，而另一些显然把个性车牌与某项任务或职业联系在一起。香港金融管理局(Hong Kong Monetary Authority)为其首席执行长的座驾所配车牌为“AM 78”。观察人士怀疑该车牌暗指港币汇率保持在7.8港元兑1美元。
Some Hong Kong companies have incorporated vanity plates into their marketing strategies, while others appear to link the plates to a mission or calling. The Hong Kong Monetary Authority provides its chief executive with a car displaying the plate 'AM 78,' which, observers suspect, refers to the Hong Kong dollar's peg of 7.8 to one U.S. dollar.
黄氏家族在香港拥有进智公共交通控股有限公司(AMS Public Transport Holdings Ltd.)。这是一家当地的小巴公司，在香港交易所的交易代码是“00077”。几年前，黄氏家族派代表竞拍多个包含数字“77”的车牌。
Several years ago, the Wong family, which owns AMS Public Transport Holdings Ltd., a local minibus company, had representatives bid for plates that included the number '77,' the company's trading code on the Hong Kong stock exchange.
黄灵新说，这些车牌能帮助乘客区分该公司的绿顶小巴与香港其它竞争者的车。他的父亲于上世纪70年代创办了这家公司。
Vincent Wong, whose father started the company in the 1970s, says the plates help differentiate the company's green-topped minibuses from competitors on the island.
风水大师麦玲玲（Gladys Mak）的银色保时捷装上了“FUNG SHUI（风水）”字样的车牌。她说，常规的拼法已被别人用了，所以她用U代替E。这个车牌代表了她的工作，即帮助客户确定家里或办公室里物体的摆放方位以带来最佳的活力（或气）。
Feng Shui master Gladys Mak's silver Porsche brandishes the phrase 'FUNG SHUI.' Ms. Mak says the more conventional spelling was taken so she substituted the 'u' for an 'e.' The plate identifies her with her business, helping clients orient objects in their homes or work places to allow for optimal energy, or qi.
麦玲玲说，这个车牌既有好处也有坏处，因为警察很容易辨认她的车。尽管她并不在意其它驾车者盯着她看，但她丈夫不愿开她的车就是因为他不喜欢受到莫名的关注。
In this case, the plate's advantage is also its drawback, Ms. Mak says, as police can easily spot her car. While she doesn't mind other drivers staring at her, she says unwanted attention is the reason her husband doesn't like to drive her car.
对某些人而言，个性化的车牌也可以作为爱情的标记。一对恋人花3,870美元购买了“XXEE”。“XX”代表“kiss,kiss（吻）”，“EE”代表Ricki Leung给她男朋友Clem起的绰号“eagle eyes（鹰眼）”，因为Clem“眼很尖”。
For some, a personalized plate serves as a token of love. One couple paid US$3,870 for 'XXEE.' The 'XX' stands for 'kiss, kiss,' while the 'EE' refers to the nickname 'eagle eyes' that Ricki Leung gave her boyfriend, Clem, for his ability to 'notice things too easily.'
Ricki Leung在1月底的一次拍卖会上赢得这副车牌之后说，她正要去附近的车行挑选自己的新车。那会儿，她正在奔驰和路虎(Land Rover)之间犹豫不决。
After scoring the plate at the Saturday auction, Ms. Leung said she was on her way to a nearby car dealership to pick out her new car. At that point, she was vacillating between a Mercedes and Land Rover.
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