改变商业的十大创新之二：50岁后创业

This decade will see older people working longer. That's not surprising. In addition to governments from Britain to Greece raising the retirement age, low interest rates and the death of defined benefit pensions mean many people will not have enough money at age 65 to enjoy their sunset years. They will be forced to work to make ends meet.

What I find interesting – and what could change the face of business – is that they may prefer to do that working for themselves. A recent study from Standard Life suggests that one in six Britons aged 46-65 hopes to embark on a new business venture rather than retire. This is seven times the number of possible start-ups from their parents' generation – and could amount to a million new businesses in the UK.

Their experience, wisdom and connections will be their secret weapons. But they're also likely to have more time and money to spare than current entrepreneurs. The typical age today for someone to start his own business is between 30 and 45. Inconveniently, this is also when you're likely to have young children and a mortgage. “Olderpreneurs”, meanwhile, will often be close to seeing off these responsibilities – as well as eager for ways to stay in touch with people from all generations, as customers, partners, suppliers or perhaps staff.

I predict many great companies will be started in the next few years. The 50-plus generation could well kick-start the recovery.