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iphone为何无法在中国取得成功

2010-06-12来源:和谐英语

  Among the markets that Apple hasn't quite been able to crack with their iPhone, China has to be the most frustrating. It's a huge opportunity that's being missed. And now we finally know exactly why.

  在苹果未能用iPhone抢占霸主地位的众多市场中,不得不说,中国市场恐怕是其最为彻底的一次失败。当然,失败的可能性有很多,而现在我们终于找到失败背后的真正原因。

  Of course, the black market has always played a role, as have cheap and widely available knock-off products and increasingly tarnished supplier public image. But the real problem, according to a recent survey in the WSJ? Apple's feckless carrier partner, China Unicom.

  的确,黑市交易对iPhone销售影响不小,再加上廉价的山寨机随处可见,同时供应厂家的公众形象也受到损害。这些原因都在某一程度上导致了iPhone的失败。但是根据WSJ的最新调查报告,其根本原因仍在于苹果的承销商--中国联通能力不足。

  Less than 10% of survey respondents—mobile users between 22 and 32—are signed up with China Unicom, and the majority of those that are self-identified as dissatisfied customers. Rival carrier China Mobile, however, was thought to be more reliable and to provide better coverage by 95% of those surveyed.

  此调查报告指出,低于10%的调查对象(年龄在22与32之间的手机用户)选择与中国联通签约服务,并且其中大部分都对联通的服务不满意。而调查报告中,95%的调查对象认为,联通的竞争对手--中国移动拥有更好的信号覆盖率,服务质量也更加可信。