美国人最讨厌的15家企业 丰田,麦当劳上榜

美国一家网站近日公布了调查评选出的2010年美国最招人讨厌的15家公司，丰田、戴尔、诺基亚以及麦当劳等民众颇为熟悉的品牌公司均在其中。据悉，这项调查基于6个指标，分别为雇员意见、股民收益、品牌价值、媒体负面报道以及纳税人、国会和官方意见等。全球最大的手机制造商诺基亚因顾客投诉和外形设计满意度低而入选；麦当劳则被描述为“美国不健康食品的典型代表”，成为“受到最激烈批评的公司之一”。同时入选的还有英国石油公司、美国银行以及联合航空等行业巨头。

TOYOTA and BP have joined a familiar cast of airlines, banks and telecoms providers as the most loathed companies in the United States, according to a survey published on Thursday.

The list of 15 'most hated American companies of 2010', compiled by website 24/7 Wall St is dominated by technology firms, which rank poorly in consumer and employee polls, stock market performance and press coverage last year.

AT&T is on the list for having patchy service, Dell for its shabby electronic store and fragile laptops, while satellite provider Dish Network features after a third of customers described its service as poor.

Dish Network's competitor DirecTV was also listed for perceived gouging through automatic contract extensions, and a 480 dollar cancellation fee.

Nokia, the world's biggest mobile phone company, saw its star fade thanks to customer complaints and a poor ranking for design.

But tech firms are not consumers' only source of angst. McDonald's, described by the authors as 'poster child for unhealthy food in America', is 'among the most savagely criticised firms', earning it an appearance on the list according to the website.