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麦当劳最早广告曝光 原型竟是稻草人

2011-06-14来源:国际在线
  If you grew up with a deep-seated fear of clowns, then it's probably best to look away now. A newly-uncovered video has revealed Ronald McDonald as he made his 1963 debut - and he looks distinctly creepy. With a drink cup for a nose and a food tray for a hat, the original Ronald resembles a scarecrow more than a clown. If he looks familiar it's because he was played by Willard Scott, who went on to become the weatherman for NBC's Today programme.

  已经在全球深得小朋友们喜爱的“麦当劳叔叔”形象通过该品牌快餐店全球扩张式的“排兵布阵”,已经将大鼻子小丑叔叔的样子深深刻画在我们的记忆中。近日,有一则麦当劳最早最早的电视广告曝光,大鼻子小丑叔叔的原版形象让喜爱他的粉丝们大跌眼镜,那是麦当劳1963年最早的电视广告,在广告中,一位打扮成活像“稻草人”小丑的演员鼻子套上“纸杯”头戴正方形的蛋糕盒在广告宣传产品,不可思议的是,当时扮演“稻草人小丑”的演员竟然是日前为电视台NBC担任天气预报员的Willard Scott。

NBC电视台担任天气预报员的Willard Scott

  Made long before a new health-conscious generation prompted the sale of salads and juice beneath the golden arches, the commercial shows off the clown's prolific hamburger-eating ability. He sports a special belt which magically produces three hamburgers in a row, and at the end of the clip happily skips off to a McDonald's restaurant. Skipping off into the sunset: At the end of the advert, Ronald disappears into a McDonald's restaurant. The commercial was made in 1963

  麦当劳快餐标志“M”以“金色拱门”的品牌形象示人,早年时期以推广健康食品,比如:沙拉、果汁等作为自己的营销策略。在这则广告中,麦当劳叔叔显示出非凡的吃汉堡的能力,以一个特别腰带为道具,魔术般的变出3个汉堡,最后画面一切,麦当劳快餐店跳出。据悉, 麦当劳叔叔是麦当劳速食连锁店的招牌吉祥物和企业的形象代言人,官方设定本名叫作罗纳德·麦当劳(Ronald McDonald),是友谊、风趣、祥和的象征,他总是传统马戏小丑打扮,黄色连衫裤,红白条的衬衣和短袜,大红鞋,黄手套,一头红发。他在美国4-9岁儿童心中,是仅次于圣诞老人的第二个最熟悉的人物,他象征着麦当劳永远是大家的朋友。 此外,作为麦当劳公司用以吸引小朋友的主要虚拟角色,因此官方将麦当劳叔叔设定为“孩童最好的朋友”。这则广告最初是在2008年的时候被人放在视频网站Youtube上,但是没有引起大家的注意,直到现在才被挖出来“重见天日”。