社交是门技术活：6招教你玩转人际网

No one can get ahead in life all by themselves. Everyone needs help from some other person at one time or another. The phrase, “It’s not what you know, it’s who you know, ” holds true now more than ever.
生活中没有人可以单枪匹马收获成功。别人的帮助是你前进的阶梯。“重要的不是你的学识，而是你认识什么样的人，” 这句话更适合于当今社会。

The beautiful thing about networking is that it works both ways; it is a give-take relationship. If you help somebody, they will have no trouble repaying the favour.
社交网络最好的特点在于双向性，它是给予和获得的关系。如果你帮助他人，他们也会同样报答你。

If you have never networked before, networking can at first seem intimidating but over time you will soon be networking like a pro.
如果你还从来没有社交过，开始时可能会无从下手，但是用不了多久，你就会像行家一样游刃有余。

1. Get out there
走出去

If people have no idea who you are, then you will have an incredibly hard time building relationships. Many people are so focused on their workload that they forget to network.
如果人们不知道你是何许人也，建立社交网络将难于登天。许多人仅把精力放在工作上而忽略了交际。

You must get out there; actively seek out people to network with. Go to events in your field and start striking up conversations and handing people your business card.
你必须走出去，主动与人交往。参加你熟悉领域内的活动，与人攀谈，并呈上你的名片。

2. Trust
信任

During hard times, a client will leave you but a friend will stick by you. You must cultivate real, deep meaning trustworthy relationships to take full advantage of networking. This might not happen with your first impression but if you put the effort in to get to know people then they will have no trouble trusting you. A great way to build trust is to try connecting with the person on a personal level as well on a business level.
困难时刻，顾客弃你而去，朋友却守候身旁。你必须培养真正的、深厚并值得依赖的关系，充分利用社交网络的优势。想要首次露面就有此斩获可能不太可能，但如果你付出努力，与朋友坦诚相见，他们将会甩掉顾虑去信任你。建立信任的有力手段就是尝试从个人层面和商业层面同时做铺垫。

3. Diversify
扩大范围

If you only know people in your industry or social group then you are limiting yourself. Having a diverse network maximises your chances of knowing “connectors, ” those people who can put you in touch with people who you would never have otherwise met.
如果你仅在自己行业或社会群体范围内交往，那会很局限。扩大交际范围将最大程度地增加你结识中间人的机会，那些“桥梁”可以帮助你联系到靠自己绝对联系不到的人。