新机广告视频穿帮 诺基亚致歉

诺基亚最新发布的Lumia 920广告视频被某技术网站发现穿帮镜头，该镜头显示广告中播放的视频并不是由这款手机拍摄的。随后，诺基亚方面对此致歉，并播放了真正用这款手机拍摄的视频片段。这支广告主要是宣传诺基亚手机的光学影像稳定技术，在广告视频中，男女主角骑着自行车前行，男主角用诺基亚新款手机为女朋友拍照。广告随后用分屏的方式显示出拍摄时防抖功能开启与关闭的巨大差异。但是在视频中，人们可以通过窗户反光看到有一个摄影师拿着一台专业摄影机。诺基亚在致歉声明中表示，那段视频只是模拟了光学影像稳定技术，它代表了Lumia 920能达到的拍摄水平，但不是用Lumia 920手机拍摄的，并表示他们应该在广告中提前对此做出声明。

Nokia has apologized after it emerged that an ad featuring video footage that appeared to have been filmed with its new flagship smartphone had in fact been created using different equipment.

The Verge tech site revealed the fraud after it noticed a window reflection showing a cameraman holding what appeared to be an SLR camera.

In a blog post the handset maker said it should have "posted a disclaimer".

The news threatens to take the shine off the launch of the Lumia 920 phone.

Investors had already shown doubts about whether the Windows Phone 8 handset could revive the Finnish company's fortunes, sending its shares nearly 8% lower on Wednesday.

In Thursday's trade the stock fell a further 6%.

The ad showed a man filming his girlfriend using the new smartphone while they were riding bicycles.

The footage cut from professionally-filmed material, featuring both actors, to what looked like it was the video captured by the man's Nokia device.

A split-screen sequence then showed what the smartphone's footage would look like with Nokia's optical image stabilization (OIS) feature turned on and switched off.

The footage was intended to support the firm's claim that its technology helped reduce image blur. It was shown at a press conference on Wednesday to support Nokia's boast that the Lumia 920 featured the best smartphone image quality on the market.

The Verge article said: "too bad it's faked".

Nokia's blog acknowledged the problem in a post titled "An apology is due".

"We produced a video that simulates what we will be able to deliver with OIS," wrote the site's editor.

"Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920... we apologize for the confusion we created."

Nokia also released footage that was shot with the Lumia.