新年目标都是骗人的:不设立目标,你能做得更好

If you don't know specifically where you're going, then you'll never get there. And if you don't set the bar high enough, you'll never live up to your potential.
如果你不明确该往哪走，那你永远不会到达目的地。如果你不把界限设高些，你永远不会爆发所有的潜力。

This is accepted common sense in the business world and it's reinforced by research. Like that study done on the Harvard Business School class you may have heard of, in which only 3% of the graduating students wrote down clear goals. Twenty years later, those 3% were worth 10 times the worth of the rest of the class combined. Compelling, right?
在商界这是大家都认为理所当然的事，而且经过研究，这个观念被加强。就像你可能听过的在哈佛商学院某班做的研究一样，在研究中，只有3%的毕业生写下了清晰的目标。20年后，这3%学生的身价是班中剩下所有学生的身价总和的10倍。很有说服力是吧？

It would be if it were true. But it isn't. That study doesn't exist. It's pure urban myth.We might debate which goals to set, or how to set them, but who would debate whether to set goals at all?
如果这件事存在的话确实是很有说服力，但事实却不是这样。这个研究根本不存在，只是“都市神话”而已。我们或许会讨论建立何种目标，或如何建立它们，但谁会讨论要不要设立目标呢？

I'd like to.
我会。