7招教你做标题党：这样的文章大家才爱看

5. （Do something） like（world-class example）
像（世界级别的例子）（做什么）

By comparing an activity to someone or something well know will add instant credibility. Your reader will be able to associate with a widely known example than to someone unknown.
把那些世界闻名的事情或人列出来能有效增加文章的可信度。相对于一些无名小辈，读者就更容易把内容和名人联系在一起。

Blog like an A-lister
像精英那样写博客

Play golf like [ename]Tiger Woods[/ename]
像老虎·伍兹那样打高尔夫

6. Now you can have [something desirable] [great circumstance]
现在你可以（想要的东西）（完美的情景）

Here's a classic headline. Offering a benefit/desire coupled with an ideal situation/circumstance can get your reader to click through to your post in no time.
这是个经典的标题。向大家展现一个完美的情景外加诱人的渴求，读者就会情不自禁的点进去看看啦。

Now you can have that car of your dreams while working less
现在你可以实现少工作实现买车的愿望

Now you can get more leads all on auto-pilot
现在你可以获得更多的指导

7. What you need to know about _________
你需要知道的___

This headline implies that the reader is missing crucial information about a certain topic, and must click to find out what that is.
这个标题其实是暗示读者忽视了某些话题的关键信息，而且必须要点进去看一看。

What you need to know about generating leads from social media
关于如何从社交媒体中获得利润你需要知道的...

What you need to know about the 2013 London Marathon
关于2013伦敦马拉松你需要知道的...

These formulas are only a guide. I recommend playing around with the wording so you get it just right for your audience.
这些模板都只是个参考，我建议你可以适当根据自己的读者进行调整。

When you are writing, come up with a list of headline possibilities. That way you can pick the best one. Or you can use several different headlines when posting your content and measure which gets the most clicks. Then, edit your headline according to the one that resonated best.
写作的时候，别忘了列一个标题的清单。这样你就可以从中选择到更好的，或者在发布内容的时候使用几个不同的标题，看看哪个标题获得的点击率最多吧。然后再把标题改成最受欢迎的那个。