外媒关注中国屌丝：未来中国的主流消费群体

So, if you encounter a no-car, no-home, no-girlfriend, over 20, almost 30-year-old media worker or programmer, make no mistake -- he is a so-called diaosi.
从上图可见，要是你遇见一个二十多岁马上奔三十的人，他没房没车没女友，不是程序员就是搞传媒的，那么他准保是个“屌丝”。

Different incomes affect the degree of diaosi self-identification.
不同的收入情况也影响到了“屌丝”的分布。

In fact, survey respondents with incomes of 6,001-8,000 RMB for men and 3,001-6,000 RMB for women most identified with diaosi. Beijing residents' per capita disposable income is only 3,039 RMB, suggesting that the large majority of self-identified diaosi actually have incomes higher than the average income level of society. In addition, they do not need to care for cars or homes.
事实上在受访人群中，月薪6001-8000元的男性和3001-6000元的女性更愿意把自己称作“屌丝”，而北京居民的人均可支配收入只有3039元。这说明大部分“屌丝”的收入都要高于社会平均水平。而且，他们不用为买车买房担心。

In consumer attitudes, diaosi value quality and fashion the most, while only fewer than 10 percent value necessities, suggesting that though everyone identifies as diaosi, they still want to pursue a high quality of life.
在消费态度方面，“屌丝”最看重质量和时尚。只有不到10%的人关注日常所需。这意味着尽管人人自称为“屌丝”，他们都想拥有高品质生活。

At the same time, diaosi really like to lounge around at home. At night they tend to stay home and use the Internet, and they especially love to play games. Thus, socializing is diaosis' biggest shortcoming and also their greatest demand.
同时，“屌丝”真的很宅。他们晚上大都呆在家里上网，尤其热爱打游戏，因此社交是屌丝们的致命缺陷，也是他们的最大需求。

The survey demonstrates that only one third of single diaosi have a significant other, or, on average only one in three males have a girlfriend. Additionally, the majority of diaosi are between 20-30 years old, the prime period for dating. Thus, socializing is truly the diaosi's greatest demand.
调查显示，只有三分之一的单身屌丝有“重要的另一半”，换句话说就是平均每三个男性中只有一个有女朋友。另外，大多数屌丝都在20到30岁之间，正是外出约会的黄金年龄。因此，社交沟通的确是屌丝的最大需求。

In conclusion: those who identify as part of the diaosi subculture have gradually become a unique consumer group. They have strong purchasing power and rational consumption attitudes.
总的说来，这些自认为属于“屌丝亚文化”的人正渐渐演化为独特的消费人群。他们有很强的购买力和理性的消费态度。

The concept of pursuing the "high-end, powerful, and upscale" is already past; now we must direct our attention toward the diaosi concepts of "quality, thoughtfulness, and creativity." The diaosi could become the future mainstream consumers, inevitably giving rise to new business opportunities.
购买“高端大气上档次”产品的观念已经成为过去；现在我们要将注意力转移到屌丝的购物理念上：“质量、体贴、有新意”。现在的屌丝有可能成为明天的主流消费者，必将带来新的商机。