网络时代如何用社交媒体建立关系网

When asking for an introduction, make it easy for your first-degree contact by mentioning how you'd like to be introduced and the reasons you need help, writing out the introduction to be forwarded and providing something in return for the effort. Networking works best when both parties can offer the other something useful.
当提出引荐请求时，要使你的第一级联系人能轻松完成这件事，你要告诉对方你希望以何种方式被引荐以及你需要帮助的理由，还要写好引荐信，并且要对对方有所回馈。关系网在双方都能为对方带来益处时能够发挥最佳作用。

You should also give your contact an easy way out in case he or she isn't comfortable making the introduction, says New York career coach Melissa Llarena. 'Always be gracious, since at the very least they might offer useful advice or a referral to somebody else that can help you with an introduction, ' she says.
纽约职业导师利亚雷纳(Melissa Llarena)说，你还应当使你的联系人能轻松拒绝这个请求，因为这个引荐有可能会令他（或她）感到不便。她说，要始终保持友好，因为他们至少可能会提供一些有用的建议，或者推荐另外一个可以帮助引荐你的人。

Groups are one way to contact second- and third-degree LinkedIn members directly. But don't join a group and start contacting individual members without making an earnest attempt to participate in community dialogue. You could get ejected from the group by the moderators.
加入行业组织是在LinkedIn直接接触到第二和第三级联系人的一个方式。但不要一加入一个组织，就开始联系个别成员，而没有认真尝试参与社群对话。你可能会被管理员逐出该组织。

Answer some questions and start new topics. Go beyond 'liking' updates by making thoughtful comments on new posts or by sharing relevant links. You want to show regular engagement, says Mr. Schawbel. That includes answering any network requests promptly.
施瓦贝尔说，你可以回答一些问题以及发起新话题。不要只对新帖子点“赞”，要发表有深度的评论或者分享相关链接。你要表现出你是一个经常积极参与讨论的人。这包括迅速回复任何关系网请求。

Preface any requests with regular status updates to show that you're active. It will also give you and your contact something to reference. Just don't share the same personal updates about your cats across all of your social-media accounts. Try to keep your LinkedIn updates on a more professional level.
在提出请求前要经常更新状态，这样可以显示你的活跃度。这也会给你和你的联系人提供参考。只是不要在所有社交媒体账户的个人状态更新上分享同一个关于你的猫的信息。试着让你的LinkedIn账户上的状态更新更加职业化。

You'll get a much better response if your profile is up-to-date and includes a photo. That includes making your profile relevant to the job that you want to get, says Ms. Llarena.
如果你的简介是最新的而且包括一张照片，你会获得更好的回复。利亚雷纳说，这包括让你的简介与你想要获得的工作相关。

Once you've established a regular dialogue, take the relationship offline as soon as you can. Ask for 30 minutes and treat your contact to coffee or lunch.
一旦你和联系人确立了经常性的对话关系，要尽快在线下发展这一关系。可以邀请你的联系人抽出30分钟时间一起喝杯咖啡或者共进午餐。