跟谷歌学创新：谷歌创新九大原则

Ship your products often and early, and do not wait for perfection. Let users help you to "iterate" it. When Chrome was launched in 2008, every six weeks Google pushed out an improved version. "Today, using that approach, Chrome is the Number One browser in many countries," says Kallayil, "You may not have perfection in your product, but trust that your users will get back to you."
不要等到一切皆完美，要早交付，多交付。让用户帮你“升级”。2008 年Chrome发布时，每6周谷歌就会推出一个改进版。“现在Chrome 用这种办法已经在许多国家攀上了浏览器No.1的位置，” Kallayil 说：“你的产品也许并不完美，但请相信，用户会把完美还给你的。”

6. GIVE EMPLOYEES 20 PERCENT TIME
6、给员工20%的自由时间

Give employees 20 percent of their work time to pursue projects they are passionate about, even if it is outside the core job or core mission of the company. "They will delight you with their creative thinking," Kallayil promises. At Google, engineers and project managers have the freedom to set aside one day a week to work on a favorite idea. Many can wind up as products or product improvements. Case in point: an engineer planning a trip to Spain found that he could not get a close-up view of the hotel since the road was too narrow for the Google Street View car to enter. He later adapted a Street View camera to fit on a specially-made Google tricycle to go places too narrow for a car and tourist locations that ban autos from approaching the premises.
赋予员工20%的工作时间来从事自己热爱的项目，哪怕该项目并不在公司的核心任务或使命范围。“他们会用自己的创意思考来愉悦你，” Kallayil 保证说。在谷歌，工程师和项目经理每周有一天的自由时间去折腾自己喜欢的创意。这些创意里面有很多最后都转化成了产品或产品改进。一个很好的例子是：一位计划去西班牙旅游的工程师发现自己无法获得入驻旅店的近景，因为所在街道太窄，街景车进不去。后来他改装了街景摄像机，装上特制的谷歌三轮车，用来到汽车进不去或不给进的旅游景点拍摄。

7. DEFAULT TO OPEN PROCESSES
7、默认开放流程

Make your processes open to all users. Tap into the collective energy of the user base to obtain great ideas. When Google created the Android platform, it knew it could not hire all the best developers on the planet. For that reason, it "defaulted to open," and encouraged developers outside of Google to create apps for the one billion people using Android devices daily. "That is how an ecosystem is formed," says Kallayil. In marketing, Google asked users how they would market its voice search app, and children sent clever videos that rivaled the campaigns of the big ad agencies.
把你的流程向所有用户开放。集思广益，靠用户集体的力量去获取奇思妙想。谷歌创建安卓平台时知道，自己无法将地球上最好的开发者都招致麾下。因此，它“默认开放”，鼓励谷歌以外的开发者为每天使用安卓设备的10 亿用户开发app。“生态体系就是这样形成的，” Kallayil 说。在营销上，谷歌也向用户请教如何推销其语音搜索app，有的孩子还发来一些聪明的视频，其水平之高足以与大广告公司的东西匹敌。

8. FAIL WELL
8、好好地失败

There should be no stigma attached to failure. If you do not fail often, you are not trying hard enough. At Google, once a product fails to reach its potential, it is axed, but the company pulls from the best of the features. "Failure is actually a badge of honor," he says. "Failure is the way to be innovative and successful. You can fail with pride."
失败不应该背负污名。如果你不怎么失败，说明你的尝试还不够努力。在谷歌，只要产品无法发挥出最大潜力就会被扫地出门，但公司会从中择取最好的功能。“实际上，失败是一种荣耀，”他说：“失败是通往创新和成功之路。你可以自豪地失败。”

9. HAVE A MISSION THAT MATTERS
9、要有使命感

"This is the most important principle," Kallayil says. "Everyone at Google has a strong sense of mission and purpose. We believe the work we do has impact on millions of people in a positive way." Each person should have his or her own story.
“这是最重要的原则，” Kallayil 说：“谷歌的每个人都有强烈的使命感和目标感。我们相信自己的工作能以积极的方式影响着千百万人。”每个人都应该有自己的故事。