正文
人际关系中"弱纽带"比小圈子有用
先谈理论观察:最不可取代的社会关系(听上去有点矛盾)往往是相当薄弱或者遥远的关系。家族或朋友圈成员倾向于在圈子内互相结交,他们在同一个时期知道的事情也大致相同。这种社会纽带虽强但也累赘,也就是说,信息在这些圈子内部的传播渠道非常多。
By contrast, “weak ties” between one social cluster and another are valuable precisely because the social contact is unusual. Information passed along a weak tie will often be totally new - and if it doesn't arrive through the weak tie, it is unlikely to arrive at all.
与此形成反差的是,不同社会群体之间的“弱纽带”有价值,正是因为这样的社会联系不寻常。通过弱纽带传递的信息往往是全新的——换言之,如果不通过弱纽带,新信息可能压根传递不过来。
Granovetter then supplemented this theoretical idea with his survey, showing that it was very common for people to find jobs - especially managerial jobs and jobs with which they were satisfied - through personal contacts. The old saw is true: it's not what you know, it's who you know. Or as Granovetter put it in his book Finding a Job, what matters most is “one's position in a social network”.
葛兰诺维特接着通过自己的调查对上述理论进行补充。调查显示,人们常常通过个人关系找到工作(尤其是管理工作,或者是称心如意的工作)。老话说得对:知道什么不重要,认识谁才重要。或套用葛兰诺维特在其著作《怎样找工作》(Finding a Job)中的说法,最重要的是“一个人在社会关系网中的位置”。
But this is not because of crude nepotism: the key contacts who helped job-seekers find jobs were typically distant rather than close friends - old college contacts, perhaps, or former colleagues. Granovetter's analysis made this finding make sense: it's the more peripheral contacts who tell you things you don't already know.
但这不同于赤裸裸的裙带关系:帮助求职者找到工作的关键联系人,一般关系并不密切,算不上老同学、前同事等密友。葛兰诺维特的分析为调查结果提供了合理的解释:比较外围的联系人才能提供你不知道的信息。
More recent research - for instance, a “big data” analysis of millions of mobile phone records conducted by Jukka-Pekka Onnela, Albert-Laszlo Barabasi and others - has backed up Granovetter's argument that the weaker ties are the vital ones.
就拿最近一项研究为例,尤卡-佩卡•翁内拉(Jukka-Pekka Onnela),奥尔贝特-拉斯洛•鲍劳巴希(Albert-Laszlo Barabasi)等人分析了数以百万计的手机通话记录,用这些“大数据”对葛兰诺维特的观点提供了支持,即弱纽带才是必不可少的。