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阿里巴巴雄心勃勃进军视频业
按照逻辑,中国互联网交易热潮的下一步可能是腾讯控股与搜狐公司视频业务的整合,因为这两家公司已经在搜索业务上展开合作。腾讯早些时候与优酷土豆就潜在投资进行了谈判,预计将与阿里巴巴直面交锋。
Regulatory risks hang over the entire sector. Chinese censors recently pulled four popular U.S. television shows from the Web, including one, 'The Good Wife,' which Youku had the rights to. Last week, Beijing stripped portal site Sina Corp. of some publishing licenses over pornographic material, sending shares down 10% over two days.
监管审查是整个视频行业面临的一大风险。中国审查机构最近将四部美剧从国内视频网站下架,优酷土豆拥有其中《傲骨贤妻》(The Good Wife)的播放权。上周,中国政府吊销了新浪公司(Sina Co., SINA)的《互联网出版许可证》和《信息网络传播视听节目许可证》,导致其股价在两天内下跌10%。
Nor is Youku coming cheap. The deal will be done at $30.50 per share, 26% higher than Youku's closing price on Friday. But because Youku will issue new shares in the transaction, this understates the premium that Alibaba is paying. Youku as a whole will be valued at $6.6 billion, 63% above its Friday market cap, or 13 times 2013 sales for the loss-making company.
优酷土豆的售价并不便宜。阿里巴巴将以每股30.50美元收购优酷土豆股权,较优酷土豆上周五收盘价高出26%。但由于优酷土豆将在交易中发行新股,因此溢价幅度有所降低。优酷土豆的整体估值将为66亿美元,较上周五市值高出63%,相当于这家亏损企业2013年销售额的13倍。
Alibaba is already asking investors to support what could be the biggest IPO in U.S. history. Now it will also ask them to invest in a hastily agglomerated video strategy. Alibaba needs to make the case why.
阿里巴巴已经请求投资者支持可能是美国历史上最大规模的IPO,现在又希望投资者赞成一个仓促成形的视频战略。阿里巴巴需要做出解释。
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