18岁女学生创业记

Yellowberry is already on the market. At the company's polished online shop, customers can choose between four styles, including "Bug Bite" and "Tiny Tetons," names in line with the company's motto: "From the bunny hills to the Tetons, we have you covered." Yellowberry's brightly colored bras are made from a cotton-spandex blend that is meant to provide a soft, comfortable transition between children's undershirts and more adult bras. Needless to say there is nary an underwire in site. The bras are meant to give growing girls an option in the underwear market. "Yellowberry gives girls the idea that they don't have to grow up so quickly," Grassell said. "If they want to wear other bras, they can, we're not saying what's appropriate or not, but we want them to have another option."
Yellowberry的产品现在已经上市销售。这家公司精美的网店提供四种风格的产品供客户选择，包括“小荷露角”（Bug Bite）和“小特顿山”（Tiny Tetons），这些名称契合公司的标语“从小到大，一路有我。”Yellowberry颜色鲜艳的内衣使用棉氨纶混合面料制成，柔软舒适，是从儿童内衣到成人内衣之间的过渡产品。当然，这些内衣中没有钢圈。这类内衣产品是为了在内衣市场中为成长中的女孩提供一项选择。格拉塞说：“Yellowberry向女孩们宣传一种理念，就是她们没必要那么快长大。她们可以选择穿其他内衣，我们并没有说哪种合适，哪种不合适，我们只是希望她们有另一种选择。”

While launching and running a one-woman company ("My mom has been helping me recently," she noted) and bringing a new product to market is challenging for anyone, Grassell has more on her plate than the average CEO. "The biggest challenge is that I'm still a full-time student, so the timing aspect has been really hard," said Grassell. "I'm excited to be finished with my senior year in a few weeks so that I can truly work full time." Grassell may end up deferring college -- she's been accepted at Middlebury College -- for a year to focus on Yellowberry.
一个人创办并运行一家公司（她妈妈最近也在帮忙）并为市场带来一种新产品，这对任何人而言都具有挑战性，格拉塞要处理的事情比一般的首席执行官多得多。格拉塞说：“最大的挑战在于，我现在仍然是一个全日制学生，所以很难安排时间。我很高兴再过几个星期，我就高中毕业了，到时我可以全身心投入到工作中。”格拉塞可能会推迟一年上大学【她已经被米德尔伯里学院（Middlebury College）录取】，以便专注于Yellowberry的运营。

While Grassell may study business when she gets to college, she has already managed to do something that most MBAs dream of: She identified an unfulfilled niche in the marketplace and designed a specifically targeted product to fulfill the demand. As it turns out, her comfortable, well-designed cute products may disrupt the teen lingerie world.
格拉塞进入大学后可能会学习商科，不过她已经成功实现了大多数MBA毕业生们的梦想：她发现了一个未得到满足的利基市场，设计了具有针对性的产品来满足市场需求。事实证明，她的公司生产的可爱舒适、设计精美的产品可能会在少女内衣市场掀起一场风暴。

It appears that there is a lot of demand for wholesome, age-appropriate, fun bras for tweens and teens. At the time of this article, Grassell's product is completely sold out ("It's a very good problem to have," she said) and she is working to fill back orders as quickly as possible.
看来，少女们对健康舒适、充满趣味且适合少女年龄段的内衣有很大需求。在写这篇文章的时候，格拉塞的产品已经售罄（她说：“遇到这种问题很让人高兴”），她正在全力处理订单需求。

After calculus, of course.
当然，她得先要去学校上完微积分课。