效仿赫敏的丢书大作战 为何在中国遇尴尬？

Inspired by Harry Potter star Emma Watson, a Chinese firm launched a large-scale book-sharing campaign last week. But instead of winning praise, the innocuous campaign has drawn ridicule from netizens.
受到《哈利波特》影星艾玛·沃森的启发，一家中国公司上周发起了大规模的图书分享活动。可是非但没有赢得赞扬，不咸不淡的活动还引来了网友的冷嘲热讽。

The media-savvy organisers have placed more than 10,000 books around the underground, taxis and planes in Beijing, Shanghai and Guangzhou. The campaign will soon expand into other cities.
组织方颇具媒体意识，在北京、上海、广州的地铁、出租还有飞机上放了一万多本书。活动很快将扩展到其它城市。

Some books were left untouched because passengers thought they had been left there by people wanting to save the seats; some books were taken away by cleaners; people also complained that they couldn't get to the books because the carriages were too crowded.
有些书人们碰都没碰，因为乘客们觉得这是有人用来占座的；有些书被清洁工人拿走了；人们抱怨说，车厢太挤，他们拿不到书。

Shanghai Metro has urged passengers not to participate during peak hours, saying that the campaign could affect commuters. Guangzhou Metro also said it might also disrupt public order.
上海地铁敦促乘客们在高峰时期不要参与该活动，称这一活动或影响通勤。广州地铁也称，该活动或扰乱公共秩序。

But many social media users took issue with the motives of the book-sharing drive itself, criticising it as an eye-grabbing marketing event that did little to encourage reading.
但许多社交媒体用户拿图书分享推动计划的动机做文章，批判其为夺人眼球的市场活动，对阅读的促进作甚小。

Some social media users pointed out that Watson has studied at Brown University and Oxford University; she is an avid reader that has her own feminist book club. But Chinese celebrities endorsing the campaign didn't seem to be reading much.
部分社交媒体用户指出，沃森已在布朗大学和牛津大学求学，读起书来如饥似渴，自己也有女权读书俱乐部。但支持活动的中国名人并不见得怎么读书。

Even though Chinese society values education, Chinese people had a target-oriented attitude towards reading. It is not seen as something to be enjoyed, or something that serves a higher purpose.
尽管中国社会重视教育，中国人对待阅读的态度目的性强。读书似乎不是什么乐事，也不是什么高目标。

The co-founder of the campaign didn't seem bothered by the flurry of criticism and said they had not received any money from the publishers, but admitted that it brought a lot of good publicity to the one-year-old company.
活动的合作创办方似乎对阵阵批评并不挂心上，称他们并没有收取出版社的钱，但也承认对成立才一年之久的公司带来了不少正面宣传。