和谐英语

2011年12月大学英语六级真题听力mp3和文本下载

2011-12-17来源:和谐英语
Conversation One
W: Now, could you tell me where the idea for the business first came from?
M: Well, the original shop was opened by a retired printer by the name of Gruby. Mr Gruby being left-handed himself, thought of the idea to try to promote a few products for left-handers.
W: And how did he then go about actually setting up the business?
M: Well, he looked for any left-handed products that might already be on the market which were very few. And then contacted the manufactures with the idea of having products produced for him, mainly in the scissors range to start with.
W: Right. So you do commission some part of your stock.
M: Yes, very much so. About 75 percent of our stock is specially made for us.
W: And the rest of it?
M: Hmm, the rest of it now, some 25, 30 years after Mr. Gruby’s initial efforts, there are more left-handed product actually on the market. Manufactures are now beginning to see that there is a market for left-handed products.
W: And what’s the range of your stock?
M: The range consists of a variety of scissors from children scissors to scissors for tailors, hairdressers etc. We also have a large range of kitchen ware.
W: What’s the competition like? Do you have quite a lot of competition?
M: There are other people in the business now in specialists, but only as mail-order outlets. But we have a shop here in central London plus a mail-order outlet. And we are without any doubt the largest supplier of the left-handed items.
【材料评析】
这是一篇采访一名专为左撇子们提供产品的供应商的文章。文中分别谈到了创业理念的来源、产业如何创始、产业日前发展状况以及这家产品供应商所面对的行业现状。具体细节为:创业理念开始于一名名叫Gruby的退休印刷工,他本人是一名左撇子,所以想到找生产商帮他实现自己所想的专门为左撇子设计产品的理念。而这家供应商目前面对的行业现状为:市面上已有的左撇子产品比最初创业之时,增加了许多;但销售渠道来源主要是网络订单。而这些,并不对这家供应商公司构成竞争威胁,因为他们在伦敦有门店和网络销售的双重渠道。因此他们是这种左撇子产品的最大供应商。

本篇文章为考查细节信息抓取能力题。难度较大主要因为考生可能对产品制造加工行业涉及到的manufacture、stock、mail-order outlet 、supplier等专业术语不太熟悉,而形成困扰。但考生只要能听出这是一篇采访类型的文章,每次都能听到女士(采访者)的问题非常简短,应该立即警惕答案应该是针对男士(被访者)的回答提问。而女士(采访者)的问题中本身就已经暗示出接下来的回答中的关键词。如:女士问的“And what’s the range of your stock?”一句中,stock即为关键信息词。因此,这篇文章同时也提醒考生平时应该注意商务用语和商业常识方面的积累。

Q19: What kind of business does the man engaged in?
Q20: What does the man say about his stock of products?
Q21: What does the man say about other people in his line of business?

Conversation Two
M: Can we make you an offer? We would like to run the campaign for four extra weeks.
W: Well, can we summarize the problem from my point of view? First of all, the campaign was late. It missed two important trade affairs. The ads also did not appear into key magazines. As a result, the campaign failed. Do you accept that summary of what happened?
M: Well, the delay wasn’t entirely our fault. You did in fact make late changes to the specifications of the advertisements.
W: Uh, actually, you were late with the initial proposals so you have very little time and in fact, we only asked for small changes.
M: Well whatever, can we repeat our offer to run the campaign for 4 extra weeks?
W: That’s not really the point. The campaign missed two key trade affairs. Because of this, we are asking you either to repeat the campaign next year for free, or we only pay 50% of the fee for this year.
M: Could we suggest a 20% reduction to the fee together with the four week sustention to the campaign.
W: We are not happy. We lost business.
M: I think we both made mistakes. The responsibility is on both sides.
W: Ok, let’s suggest a new solution. How about a 40% cut in fee, or a free repeat campaign?
M: Well, let’s take a break, we’re not getting very far. Perhaps we should think about this.
【材料评析】
这篇对话是围绕一次商业活动的推广是否延期和如何收费的讨论。对话中,女士否决了延期四周这个提议。理由是这次的活动已经错过了两个重要的商业活动事件,而且也没有在重要杂志上打广告。而男士则坚持要求延期,并表示:活动被耽搁的原因是女士所在公司没有及时给出对广告的修改。而男士认为是女士所在公司提交细节修改建议太晚而导致耽搁。女士坚持无需延期,且不应延期,而应定为活动失败。因此,女士向男士的公司提出降低收费或者明年免费为她们公司做活动的要求。最后,男士提出延期四周并给出20%的降价。可惜女士仍然要求更低的40%的降价和下一期的免费活动推广。而男士提出还需再议。显然,他对此提议并不表示赞同。

这篇文章总体不难,考查文章大意。而文章本身围绕是否延期和如何收费这个中心讨论点展开,没有较生僻的词汇。但值得注意的是,考生需要通过对话推知谈话者的身份,并对说话者的语气和话外音所包含的内容有所把握。另外,这是一篇在真实的商务谈判场景中会经常出现的状况。考生注意平时对商业和商务常识方面的知识积累,会对把握整个听力对话的大意很有帮助。

22: What do we learn about the man’s company?
23: Why was the campaign delayed according to the man?
24: What does the woman propose as a solution to the problem?
25: What does the man suggest they do at the end of the conversation?