Qualification Certificate Required Within Entertainment Industry?

The entertainment industry will have a special certification system that will qualify people working in thirty different professions, like TV hosts, singers and dancers.

The system has been designed to standardize the skills of people in the field and place a check on the increasingly popular TV idol competitions, like Super voice Girls.
But the media have lashed back at the scheme.

Chinese Business View published an opinion saying certification is over-rated. It asks how you set a benchmark for the entertainment industry anyway? If its set too high, art and culture will be geared more at upper-class society. Popular stars like Zhao Benshan and Wei Minzhi wouldn't even be able to get their foot in the door. If the benchmark is set too low, it will only create a high-profitable industry based around issuing the certificates.

Ji’nan Times has published another article saying audience approval is the best evidence of an artist's skills, not a certificate. It quotes famous novelist Ba Jin as saying that artists live in their world, live in their actions and performances, not in the mouths of officials. What happens when an actor or actress holds a certificate but isn't popular with the audience? Or what about people who are popular, but aren't certified? Isn't it ridiculous to only look at a certificate when you're deciding whether to let a singer, dancer, actor or actress work?

Dahe Daily has published an opinion saying the certification system is completely unacceptable. From the perspective of law, the certificate is an administrative permit. But the Ministry of Culture is not authorized to issue such a permit. It is going against the law by doing so. It says no one can establish whether someone has the potential to be a star through a cookie-cutter test. The certification system has no benefits whatsoever and will stifle artistic talent. The only reason for imposing it is to generate profits by offering training courses and charging certification fees. Another opinion from Xinhua Net is also against the system. It says a certificate can hardly accommodate the increasingly diverse entertainment industry, which is more unique than other sectors. For cultural and creative businesses, it says market demand is the ultimate referee.