CRI听力:Hong Kong New Year Jewelry Dazzles for A Bling Chinese New Year

Popular Danish jewelry brand Pandora is instantly recognizable around the world.
 
With the Chinese New Year just beginning, Pandora has created pieces that are specifically targeted at the Chinese market.

The Year of the Goat has never been so golden.

Red and gold represents luck and prosperity in China, and these colours are lavishly incorporated in the design of Pandora's signature bracelets.

The company's Asia Pacific Vice President of Merchandising Natalie Tang explains:

"To celebrate the Chinese culture, we have in mind the importance of a special meaning to the culture. Red and gold are the colours that signify happiness and good fortune. The gold ingot and fortune bag symbolise wealth and prosperity, the Chinese doll is designed with the traditional red Mandarin gown known as Qipao, which represents oriental beauty and elegance."

It's not just the ladies who enjoy luxurious New Year inspired gifts.

Other brands are keen to meet the demands of both men and women in this rapidly expanding market.

Swiss watchmaker Jaquet Droz is offering up two watches tailored especially for the occasion.

The Petite Heure Minute Relief sheep watch in Grey Gold comes rimmed with diamonds.

The price of this lucky watch will set you back between $71,000 and $81,000 US dollars.

Regional vice president Angel Man spoke of the company's relation with the market in China.

"Although it (the brand) is originated from Switzerland, we have a long history with Chinese market. We were selling the watches and clocks to the Chinese emperors since the 18th century. So that's why we have this idea to launch a Chinese New Year zodiac, it was since 2012, which was the year of dragon. We have a very good feedback from them, and since then, we have established a new tradition, and we celebrate the dragon, and snake, and horse and this year is the year of goat."

The expansion of the Chinese economy in recent years means it's not just the emperors who can afford these elaborate time pieces.

Hong Kong based jewelry brand Chow Tai Fook has launched solid gold sheep ornaments, the largest of which weighs almost 400 grams and costs around 20,000 US dollars.

The gold sheep symbolizes success and is very popular. Although global gold prices are dropping, sales of gold products in China remain stable.

For CRI this is Chloe Lyme.