CRI听力:A Loosening of China's Child-Birth Generates Business

Beibei.com, which signed with popular Chinese actress Liu Tao making her a poster child for the maternal product brand in December 2015, has recently attracted a new round of investments amounting to 100-million U.S dollars.

Following the fundraising momentum, the CEO of "Beibei.com" Zhang Lianglun has also announced his new ambition for this year's development.

"According to the first-quarter statistics, my company maintained a rapid growth, surpassing the first-quarter target. We have the ambition that 'Beibei.com' would realize a Gross Merchandise Volume of more than 10 billion in 2016."

According to Zhang Lianglun, over 85 percent of the consumers on Beibei.com are females. Also each month, an estimated 10-million users are making purchases on Beibei's mobile APP.

The Northern Light Venture Capital Fund is one of the investors for Beibei.com.

Jiang Haotian, the Investment Fund Manager at Northern Light Venture Capital Fund, attributes Beibei's growth to consumers' increasing use of wireless handheld devices such as cell phones in purchase activities.

"I'm optimistic about the present era. E-commerce is a big business. New trends come up in this sector and consumers using mobile apps instead of computers for the purchase are on the rise. This transformation is a huge chance for the growth of a number of such companies like Beibei.com."

Statistics on a newsletter provided by Beibei.com show that E-commerce companies that deal with maternal and infant products are estimated to generate a market volume of around 200 billion yuan in 2016.

Meanwhile, the statistics also show that the number of Chinese consumers who use APPs to buy maternal and infant products grew by almost one and a half times in May, compared with the same period last year.

But Zhang Lianglun finds that mom consumers buy more than just maternal and infant products, which may give the company new business opportunities.

"We have dedicated to mother consumers. We primarily provide things for kids, which are the most wanted commodities by mother consumers. Secondly, mother consumers will purchase for their families, which has pushed us to provide home-ware, groceries and resident services."

Earlier, media reported that Beibei.com, which was founded in April 2014, raised well over 120 million US dollars in its first nine months in existence.

And the latest round of 100-million American dollars' investments would be mainly used in its business expansion from the original maternal and infant products to more commodity options for mom buyers.

For Studio Plus, I'm Wang Lei.