皇家蓝宝石戒指刺激销售

Michael Arnstein, thank you so much for being with us, CEO of the Natural Sapphire Company. Has the royal engagement, Michael, helped your business in any way?

In 2008 when the recession hit, just like every other business we were under tremendous pressure and financial problems were everywhere. And now, just a short two years later, it's been a total reversal for us.

It was the same ring Prince Charles gave Princess Diana for that engagement. Was the hype then the same or is there more hype now?

The demand was strong then, but now I don't think that the demand has ever been so strong for sapphires than since the engagement of Kate Middleton.

1981, that ring was valued more or less at $50,000. What is the value of that ring right now?

The value of the ring that Kate Middleton wears on her hand is estimated at millions of dollars, because she's wearing it, she owns it. If that stone was purchased on the open market, it probably would be about $250,000 U.S.

And the one you're showing us, why don't you tell us about that piece?

This ring is basically a designed replica of Kate Middleton's engagement ring. This particular ring is, has a sapphire that's 10.11 carats. It's got 2 carats of diamonds. It's set in platinum. And it's selling for $150,000 U.S.

Can I try it on? Now I really feel like a princess. And I see here that we have different sizes, different prices I assume. Why don't you tell us what we have here?

Everybody's got a different price point. So we're very happy to offer rings as low as $1,000 U.S. and all the way up to rings that cost over $1 million.

$1.5 million. We have to zoom into this. I think my hands gonna fall. Look at this. Michael, who wears this? Have you gotten any request for this?

I'll be completely honest and say that we haven't had any requests for 100-carat sapphires, but we're pretty confident that there are quite a few women out there who want to have jewelry fit for a queen.

And I understand you're going to be in London during the royal wedding?

I told my wife. I said, honey, I'm going to the royal wedding. And she thought that we were invited. Of course, we're going there to showcase sapphires and tell the world how fantastic this stone is.

Michael Arnstein, thank you so much for being with us.

My pleasure.

And if you don't mind, I'm taking a little souvenir with me. Pleasure to meet you.