新编四级听力练习 第352期

Now you'll hear the two long conversations.
Conversation One
M: Excuse me, is this the ad department?
W: Sure is. Can I help you?
M: Hi, I'm M Benson... er... I've got a few questions. [19]I'd like to know more about how to advertise in your newspaper.
W: OK. Well, first, have you seen our rate card?
M: Rate card? I'm afraid I don't know anything about it.
W: No problem. We'll take it from the top. Here. This is a rate card. It's a little complicated at first, [20]but it shows you how much various types of ads in our newspaper cost.
M: Gee, I don't know where to start.
W: There are two basics you have to consider. [20]One, how big do you want your ad to be? The larger your ad is, the more it costs... and the more people will notice it.
M: Great, so far. ... Please continue.
W: [20]Second, how often do you want it to be in the paper? Of course, the more frequent your ad is, the more it costs.
M: Yes. I understand. But I have no idea what kind I should choose.
W: There's a rate for running an ad one time, various rates for multiple ads, and additional rates for weekend ads. [21]Weekend ads are more expensive-more people read the paper then and they take longer to look at ads on weekends. May I ask for what you want to advertise?
M: It's for my wife. She's starting an antique shop. Can you give me some suggestions?
W: I can help you work out a program for your wife's new business.
M: When do you recommend we run the ads?
W: [22]If you know who your customers are going to be, we can really help you. For instance, we know what parts of the newspaper are more likely to be read by women... and we know on what days they read it.
M: Amazing. I will ask my wife. She knows a lot more about that than I do. I will come back to you for help tomorrow.

Questions 19 to 22 are based on the conversation you have just heard.
19. What is the conversation mainly about?
正确答案：C
解析：主旨题。男士想知道怎样在报纸上登广告，此后工作人员一直在为他介绍登广告的费用、具体的登法等等，因此答案为C。A、B两项在对话中虽然提到了，但并不是对话者谈论的主题；D在对话中并未提及。
20. What is not true about the rate of advertising on newspaper?
正确答案：B
解析：细节题。女士的介绍非常清晰：广告类型不同价格也不同，主要考虑两点：一是版面大小，二是出现频率。A、C、D分别符合这三条。只有B是对“你的广告版面越大，花费就越多……并且有更多的人注意到它”这句话的断章取义（后面两个the more... 结构是并列关系，不是因果关系），故答案为B。
21. Why is advertisement on weekends more expensive?
正确答案：B
解析：细节题。女士在对话中解释了为什么在周末刊登广告要更贵的原因——周末看报纸的人多，并且他们会花较长时间看上面的广告。因此答案为B。
22. What does the woman suggest the man do before running the ads?
正确答案：D
解析：细节题。男士的太太要开古玩店，男士向女士询问什么时候登广告最好，女士并没有正面回答，而是说因为不同的目标人群需要不同的广告刊登方案，所以要了解客人的情况，她才能真正帮上忙，故答案为D。