高中英语牛津版高三上学期04

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[00:00.00]和谐英语学习网 CHAPTER FOUR Reading pages 62 and 63
[00:-1.00]The Body Shop
[00:-2.00]The cosmetics industry is involved in selling dreams.
[00:-3.00]It promises to make you younger and more beautiful.
[00:-4.00]It promises that all your dreams will come true
[00:-5.00]if you use a certain type of shampoo or face cream.
[00:-6.00]These dreams are sold to customers
[00:-7.00]by persuasive and expensive advertising campaigns.
[00:-8.00]Pictures of youthful girls are used to sell anti-ageing creams
[00:-9.00]to fifty-year-old women.
[00:10.00]The products are presented in carefully designed packaging,
[00:11.00]which itself may double the product's cost.
[00:12.00]The cosmetics industry wants to be sure that the products are not harmful.
[00:13.00]It does not want a customer to be poisoned by a lipstick,
[00:14.00]or blinded by a new type of eye make-up.
[00:15.00]If a product causes harm,
[00:16.00]the customer is likely to sue the company for millions of dollars.
[00:17.00]To avoid this,many cosmetic products are tested on animals
[00:18.00]to ensure that they are harmless.
[00:19.00]In some countries,
[00:20.00]the government actually orders the producers to test their products on animals.
[00:21.00]These painful tests include force-feeding,injections,
[00:22.00]applying the product to the skin
[00:23.00]or dripping it into the eyes of the helpless animals.
[00:24.00]The customers,of course,
[00:25.00]are not permitted to see this side of the business.
[00:26.00]In this way,selling safe products with beautiful packaging,
[00:27.00]and backed by powerful advertising the cosmetics industry pursues its single aim,
[00:28.00]which is to make money.
[00:29.00]And then came The Body Shop.
[00:30.00]In 1976 an amazing,unconventional woman called Anita Roddick
[00:31.00]decided to open a small shop in England.
[00:32.00]She ignored all the accepted principles of the cosmetics industry.
[00:33.00]And yet her shop prospered from day one.
[00:34.00]The Body Shop now has over 700 shops worldwide
[00:35.00]and her company has revolutionized the industry.
[00:36.00]Anita wanted to sell simple,natural products for the skin and hair.
[00:37.00]She thought it was immoral
[00:38.00]to make false promises about the qualities of her cosmetics,
[00:39.00]and so she explained the qualities(and limitations)of each products
[00:40.00]in simple,truthful language.
[00:41.00]She banned images of beautiful women in her shops,
[00:42.00]and promoted 'health' not 'beauty'.
[00:43.00]She thought that cosmetics should not be tested on animals
[00:44.00]and so she refused to sell such products.
[00:45.00]The Body Shop has campaigned against animal testing,
[00:46.00]and funded research into alternative ways of testing that new products are safe.
[00:47.00]She thought that packaging was unimportant.
[00:48.00]When some customers asked if they could refill their old bottles,she let them.
[00:49.00]This led to a refilling and recycling service
[00:50.00]which is unique in the cosmetics industry.
[00:51.00]In every shop,there is a 'Refill Bar'
[00:52.00]at which customers are allowed to refill their old bottles,thus saving waste.
[00:53.00]It is remarkable
[00:54.00]that The Body Shop has become a truly global business
[00:55.00]without ever spending any money on advertising.
[00:56.00]At first Anita attracted wide publicity by explaining her views
[00:57.00]and later by holding pro-environment campaigns.
[00:58.00]These helped the causes which she supported,and also publicized The Body Shop.
[00:59.00]All staff  are encouraged to take part in local campaigns,
[-1:00.00]and to believe that profits,although important,are not the only aim of a business.
[-1:-1.00]INTEGRATED SKILLS page 67
[-1:-2.00]Exam tasks Task one
[-1:-3.00]Listen to the recording and complete the outline.
[-1:-4.00]A:Good afternoon and welcome to Small Beginnings.
[-1:-5.00]The programme in which we talk to top people in business
[-1:-6.00]and find out about how they got started.
[-1:-7.00]Today's guest is Roland Li,
[-1:-8.00]the founder and managing director of the Friendly Chemist Chen,