BBC随身英语:Are you a born entrepreneur? 你是天生的企业家吗？

I couldn't sell a stove to an Innuit. I work hard but I am not very entrepreneurial. I admire people like Richard Branson, Steve Jobs and Mark Zuckerberg. They set up and grew their own profitable companies when they were very young. It got me wondering whether entrepreneurs are born with the skills they need or if men and women can be trained to earn money after spotting and exploring opportunities in the marketplace.

For UK business consultant Peter Ryding, genes have a great deal to do with it. He says that an individual's talent for business is 70% born, 10% nurture, and 20% trainable.

Another expert, Brian Morgan, professor of entrepreneurship at Cardiff Metropolitan University, places more importance on acquired knowledge. He says business skills can be learned "through college courses or by working with a large company in a sector that the budding entrepreneur is keen to enter."

"This experience might help the candidate to develop some of the fundamental business and networking skills," adds Mr Morgan.

The owner of a chain of restaurants in the UK, Luke Johnson, says that "taking charge of your working life can actually be a better choice to control your own destiny."

A friend of mine did exactly that. She put a counter in a crowded shopping centre and sold coconut macaroons. She prepared a business plan, got a bank loan and organised some advertising.

Her start-up was successful in the beginning. She was proud of her coconut macaroons. Well, maybe too proud - as she offered free samples to everybody. She'd give away bags of her cakes.

Profits started to go down but her entrepreneurship did help her to control her own destiny. The owner of a big department store in the shopping centre was impressed by the caring way she dealt with her customers. They ended up getting married. My friend is a born entrepreneur. She now has coconut macaroon counters all over town.

Quiz 测验 1. Why does the article's author admire Richard Branson, Steve Jobs and Mark Zuckerberg?

Because they are successful entrepreneurs.

2. Who believes that people are born entrepreneurs?

UK business consultant Peter Ryding.

3. What did the author's friend have to do to open her own company?

Prepare a business plan, get a bank loan and organise advertising.

4. What made her profits go down?

She was giving away too much of her product instead of selling it.

5. Which expression means 'happy with your own achievement'?

Proud.

Glossary 词汇表 an Innuit（美洲爱斯基人的）伊努伊特族人 entrepreneurial具有企业家素质的，创业的 profitable盈利的，赚钱的 an entrepreneur企业家 to spot发现 the marketplace市场 a consultant顾问 nurture依靠培养得来的 entrepreneurship企业家精神，企业家身份 acquired knowledge学到的知识 a budding entrepreneur初露头角的企业家 networking skills建立人际关系技能 a chain (of restaurants)连锁（餐厅） a counter柜台 a business plan经营计划，商业企划 a bank loan银行贷款 advertising登广告 a start-up一个刚创办的公司 a free sample免费赠送的样品 profit利润