Step by Step 3000 第3册 Unit7:Technical Jargon

Part 4. Technical Jargon.
 

Keywords.

jargon, technology, devices, acronyms, knowledge snobbery.

Vocabulary.

ipod, cutting-edge, news feeds, syndication, WiFi, PDA, bamboozle, VOD, PVR, blog, podcast, Nielsen/NetRatings, Really Simple Syndication (RSS).

A. Listen to a news report discussing technical jargon, complete the following statements.
Every week, millions of Britons use computers to access the Internet.
But how many of them actually know their ipods from them IMs? Not many it seems.
A recent survey from Nielsen/NetRatings, a global Internet media and market research company, shows that while the British are crazy about buying or owning new technology, they are not so keen to keep up with the ever changing jargon of 21st century techonology.
According to Nielsen/NetRatings, people love having cutting-edge technology, but often don't understand the terms that describe what their devices actually do.
For example, 40% of online Britons receive news feeds, but 67% don't know that the official term for this service is Really Simple Syndication.
Terms like WiFi and PDA are still meaningless to more than 30% of the British public who regularly work or surf on line.
Acronyms in particular bamboozles users. 75% of online Britons don't know that VOD stands for video-on-demand, while 68% are unaware that personal video recorders are more commonly referred to as PVRs.
Millions of people keep in touch via instant messaging, but 57% of online Brits said they didn't know that the acronym for it was IM.
Alex Burmaster, an Internet analyst with Nielsen/NetRatings commented "The technology industry is perhaps the most guilty of all industries when it comes to love of acronyms."
There is a certain level of knowledge snobbery.
If you talk in acronyms, you sound like you really know what you are talking about.
And if others don't understand, then they are seen in some way as inferior.
This study shows that many people don't completely understand much of the new technological jargon, but things are slowly changing.
Words such as "blogging" and "podcasting" are now used and understood by enough people for these terms to have made it into the most recently published dictionary in Britain.