流式媒体的兴起 Rise of streaming

Hello, I’m Finn, welcome to 6 Minute English. With me in the studio today is Rob. Hello Rob.
大家好，我是Finn，欢迎收听BBC6分钟英语。今天我的搭档是Rob。你好，Rob。
Hello Finn.
你好，Finn。
Rob – a question for you to begin with: how do you buy your music?
Rob，我要先问你一个问题：你怎么购买音乐？
Good question. Well I buy my music on CD.
好问题。我通常购买音乐光盘。
On CD. Well today, in the programme we’re going to talk about the rise of what we call streaming – and look at the language of online music.
音乐光盘。好的，今天的节目中我们要讨论流式媒体的兴起，并谈谈在线音乐语言。
Yes, let’s define streaming first, shall we? Streaming is a way of watching or listening to media online – audio or video - where you don’t need to wait for it to finish downloading – it plays instantly.
首先我们来定义下流式媒体。它是一种聆听或观看在线媒体的方式。不管是音频还是视频，都可立即播放，不必等它完成下载。
And it’s becoming very popular. So, we have a question for you, Rob.
这种媒体正变得越来越流行。那么Rob，我要再问你一个问题。
OK.
好的。
Which song was the most streamed song of 2012 in the UK, according to the music streaming service Spotify? a) Gotye – Somebody that I used to know, b) Carly Rae Jepsen – Call me maybe, c) David Guetta - Titanium
根据流媒体音乐服务提供商Spotify的排行，下面哪首歌曲是2012年英国最流的音乐？是Gotye的“Somebody that I used to know”，Carly Rae Jepsen的“Call me maybe”还是David Guetta的“Titanium”？
Ok well I’ll have to confess, as I’ve only heard of David Guetta, I shall go for him.
呃，我不得不承认我只知道David Guetta，所以我选C吧。
Ok well you’re showing your age there Rob. We’ll find out if you are right at the end of this programme. Now, Spotify – is one of the several streaming sites like Pandora and Deezer, and it has been in the news this week because it is now expanding its business into Asia and Latin America.
呵呵，这样一选可是暴露了你的年龄。我们将在节目最后揭晓答案，看你的回答是否正确。首先，我们来谈谈Spotify。它和Pandora、Deezer类似，是一家流媒体网站。本周新闻对其进行了报道，因为它正在登陆亚洲和拉丁美洲市场。
Let’s hear from Spotify employee Jim Butcher explaining how the site works. Listen out for another word for a song.
接下来让我们听听其员工Jim Butcher对该网站运作方式的解释。注意听其中的音乐术语。
So, whereas on an mp3 store where you have to buy each track or any album, you get access to 20 million songs. Let me just put in someone like The Rolling Stones, for instance.So, the most popular Rolling Stones track on Spotify: Paint it black. So I just played it, clicked the button and it’s instant. It’s as if you basically had millions and millions of songs downloaded to your computer already.
若在MP3商店购买音乐，你得先买下全部歌曲或每张专辑，然后才能访问2000万首歌曲。拿滚石乐队来说吧。Spotify上该乐队最受欢迎的歌曲是“Paint it black”。我只需单击按钮，它便可立即播放。就好像所有歌曲都已下载到了电脑里一样。
Paint it Black by the Rolling Stones. Are you a fan, Rob?
滚石乐队的Paint it Black。Rob，你是他们的歌迷吗？
I do like a bit of Stones now and again, definitely.
算是吧，恩，我确定我喜欢他们。
I do too. So, did we hear the other word for a song? Yes, a track is an individual song or part of a recording.
我也很喜欢。刚刚你听到其他音乐术语了吗？没错，track。它是一支单曲或一部分录音。
And an album is, of course, a collection of songs or tracks released together. Streaming sites give you access to millions of songs and albums without needing to download or pay for them individually.
album就是专辑，即所发歌曲的集合。流式媒体网站允许用户访问数百万首歌曲，无需下载，也不必付款。
They make money from adverts – advertisements; or from monthly subscriptions – some users pay a certain amount every month to get access to all the songs without adverts.
他们靠广告或月度订阅赚钱。有些用户为了获得所有歌曲而无插播广告，会每月支付一定的费用。
And the bands make a small amount of money every time a song is clicked on.
每次单击收听歌曲，乐队也可赚到少量的钱。
And in Sweden, where Spotify is based, there’s a lot of clicking happening: over 90% of digital music income is from streaming now. But Spotify is facing competition, as we will hear from BBC reporter Maddy Savage. Listen out for another phrase for audience.
Spotify总部设在瑞典，有很大的访问量，超过90%的数字音乐收入都来自流式媒体。但它也面临着竞争。请听BBC记者Maddy Savage的报道，并听出另一个修饰观众的短语。
Apple and Google are both preparing to launch streaming services, the French business Deezer is a growing international brand, and there are dozens of smaller companies attracting a rising user base, especially in the US, India and South Korea, although all of them face an ongoing battle with copyright issues and illegal piracy.
苹果和谷歌正准备推出流媒体服务，法国Deezer正逐渐变成国际品牌。其他几十家小公司（尤其在美国、印度和韩国）也正在吸引越来越多的用户，尽管它们一直面临着非法盗版与版权问题。
Well, the term they used there was user base, the number of users of their service.
记者刚刚用到了user base一词，指接受服务的用户数量。
Although Spotify has a user base of around 24 million, if Apple and Google launch –or start - streaming services, we can expect they’ll provide a lot of competition.
尽管Spotify的用户数量已达2400万，但若苹果和谷歌推出流媒体服务，势必会带来很大竞争。
And for all the streaming sites – they face continuing or ongoing battles with two things – copyright issues and illegal piracy.
所有流媒体网站都面临着两场持久战——版权问题及非法盗版。
That’s right Finn, streaming sites don’t always have agreements with the record labels – the companies who own and sell the music – which means there are often copyright issues.The other issue is piracy – which is illegally copying and selling music, or movies or software.
没错，流媒体网站并不能始终与唱片公司（拥有并出售音乐的公司）达成一致，因此引发了版权问题。另一个问题是盗版，即非法复制、销售音乐、电影或软件的行为。
But this rise of streaming and downloads is by no means the same everywhere – in Germany and Japan, for example, both technologically advanced countries, Rob can you tell me what percentage of people still buy music in physical format, like yourself, on CD?
但流媒体音乐并未在所有国家兴起，比如德国和日本。两国技术都很先进，但流媒体音乐却没那么流行。Rob，你知道有多少德国人和日本人还像你那样购买实体形式音乐吗？
Probably something like 20% of people?
差不多20%？
Well, you’d be surprised that it’s actually three quarters of all music sales in Germany and Japan are in physical format.Anyway, let’s go right back to the beginning, which track was the most streamed track on Spotify last year? The answer is…
说出来你一定会惊讶，在德国和日本，实体形式音乐的销售额可占四分之三。好了，还是回到最开始的问题。去年Spotify上最流的歌曲是什么？答案是。。。
That must be Gotye? I know my music really.
应该是Gotye吧？
Gotye, yes. ’Somebody that I used to know’ was the most streamed track in 2012.Now, one more thing before we go. Let’s remind ourselves of the musical words and phrases from today.
没错，答案是Gotye。他的“Somebody that I used to know”排在2012年流音乐榜首。节目已接近尾声，让我们一起回顾下今天听到的音乐术语。
streaming, track, monthly subscriptions, user base, ongoing battles, piracy, copyright issues, physical format.
streaming（流媒体）、 track（单曲）、 monthly subscriptions（按月订阅）、 user base（用户数量） 、ongoing battles（持久战）、 piracy（盗版）、 copyright issues（版权问题）、physical format（实体形式）
Thank you Rob. Time to press stop on this programme. Please join us again soon for 6 Minute English from BBC Learning English.
谢谢你，Rob。本期节目到此结束，欢迎大家收听下一期BBC6分钟英语。
Bye.
再见~~