VOA慢速英语:'You Are Your Brand:' Using Social Media to Find a Job

Today we share some ideas for job hunters about presenting yourself online.
今天，我们与求职者分享一些关于在网上展现自己的建议。

Ben Kirshner is chief executive of a New York company he started in two thousand four. Elite SEM, or search engine marketing, has about twenty-five employees. Many companies use headhunters -- recruiting services that find workers for high-paying positions. But Mr. Kirshner says that can be costly.
Ben Kirshner是纽约一家名为Elite SEM的搜索引擎营销公司的首席执行官，他在2004年成立了这家公司。该公司有近25名员工。许多公司通过提供招聘服务的猎头公司招揽高薪人才。但科什纳说，使用猎头来招聘代价不菲。。

BEN KIRSHNER: "Probably, for a one-hundred-fifty-thousand-dollar-a-year employee it would cost me in the range of ten to fifteen thousand dollars."
Ben Kirshner：“招聘一名年薪15万美元的员工可能要花费1万至1.5万美元的猎头服务费用。”

He saves money by advertising jobs online and using social media. Sometimes finding the right person this way can take time. But recently Mr. Kirshner posted a job on the advertising site Craigslist . He says he had one hundred fifty good candidates within four hours.
他通过在网上发布招聘广告和使用社交媒体来节省资金。有时候通过这种途径找到合适人选需要较长时间。但最近科什纳在广告网站Craigslist发布了一个职位，他说，在不到四小时的时间里就有了150名合适人选。

He says his company does not use sites that offer to search the Web for information about job candidates. His company does that itself. Social networks and other websites can provide a lot of details about people's lives. As Ben Kirshner points out, that may even include personal information that employment laws prevent employers from asking.
他说，他的公司不使用在网上搜索职位候选人信息的网站。他的公司自己就可以做到这一点。社交网站和其他网站可以提供人们生活的许多细节。就像Ben Kirshner指出的，可能还包括雇佣法禁止雇主询问的个人问题。

BEN KIRSHNER: "Things we are not legally allowed to ask in an interview, we can find because they're publicly displaying it on the social networks."
Ben Kirshner：“法律规定的我们在面试时不能询问的问题，我们可以找的到，因为许多人公开发表在社交网站上。”

Leslie Stevenson directs the Career Development Center at the University of Richmond in Virginia. For young job-seekers, she says, the barrier between public and private is changing.
Leslie Stevenson是佛吉尼亚州里士满大学职业发展中心主任。她说，对于年轻的求职者来说，公开和隐私方面的屏障开始发生变化。

LESLIE STEVENSON: "In the past two years, candidates are not seeing social media as a place that we have to keep private from prospective employers but as a tool that will assist in my search."
Leslie Stevenson：“过去两年，求职者并不将社交媒体视为应该保密，不让雇主查看的内容，而是视为能够帮助我们搜索的媒体。”

To do that, job-seekers need to carefully develop their online image. Ben Kirshner says an important part of that is managing public and private details on social media.
为此，求职者必须小心地塑造自己的网络形象。Ben Kirshner说，其中一个重要的方面就是在社交媒体上管理公开和个人细节。

BEN KIRSHNER: "You are your brand. So everything you do online reflects who you are personally and professionally."
Ben Kirshner：“你就是自己的品牌。所以，你在互联网上所做一切都会反映出你的个人和职业技能。”

He thinks a willingness to share experiences and skills will lead to a more open workplace.
他认为乐意分享经验和技能可以使工作场所更加开放。

BEN KIRSHNER: "I think there will be sites and services coming out that will make people even more transparent about what they do at their job."
Ben Kirshner：“我认为以后将会有一些网站和服务，使得人们关于自己的职业更加透明和公开。”

Even the kinds of links you share with other people on Facebook or other sites are part of your image.
甚至你在Facebook和其他网站上与他人分享的链接也会成为你的形象的一部分。

Image is one thing. But you also need skills. And career specialist Leslie Stevenson says that includes "soft skills."
形象是一方面。但是你也需要有技能。职业专家 Leslie Stevenson表示，其中包括“软技能”。

LESLIE STEVENSON: "Soft skills are the skills that help people communicate in the workplace. They're all of the things you bring to the table, such as your communication, how you interact both with your teammates, with potential clients."
Leslie Stevenson：“软技能是指帮助人们在工作场合进行沟通的能力。包括你能拿出的所有技能，例如你的沟通能力，如何与你的队员和潜在客户进行互动。”