新概念第三册自学导读 Lesson26

Notes on the text课文注释

1  No one can avoid being influenced by advertisements.

没有人能避免受广告的影响。

avoid一词需接动名词作宾语， being influenced是动名词一般式的被动形式。

2  Much as we may pride ourselves…，尽管我们可以自夸……，虽然我们可以为……而感到自豪。

这是一个让步状语从句，连词 much as可以译成“虽然很……”

3  get something for nothing，免费得到。

4  go wrong ，出差错，出毛病。

5  the response to this competition，对这一竞赛的反响。

参考译文

没有人能避免受广告的影响。尽管我们可以自夸自己的鉴赏力如何敏锐，但我们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上施加着一种潜移默化的影响。做广告的人在力图劝说我们买下这种产品或那种产品之前，已经仔细地研究了人的本性，并把人的弱点进行了分类。

做广告的人们多年前就发现我们大家都喜欢免费得到东西。凡是用“免费”这个神奇的词开头的广告很少会失败的。目前，做广告的人不仅提供免费样品，而且还提供免费汽车，免费住房，免费周游世界。他们设计数以百计的竞赛，竞赛中有人可赢得巨额奖金。电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。

有一次，在电台播放的节目里，一个生产饼干的公司请听众自己烘制饼干送到他们的工厂去。他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。这次竞赛在听众中引起了极其热烈的反响。不久，形状各异、大小不一的饼干陆续送到了工厂。一位女士用手推车运来一个饼干，重达500磅左右。相隔不一会儿，一个男子也带来一个大饼干，那饼干把汽车的行李箱挤得满满的。凡送来的饼干都仔细地称量。最重的一个达713磅，看来这个饼干获奖无疑了。但就在竞赛截止时间将到之际，一辆卡车驶进了工厂，运来了一个特大无比、重达2，400磅的饼干。它是由一个大学生烘制的，用去1，000多磅面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。饼干份量太重了，用了一台起重机才把它从卡车上卸下。饼干公司不得不付出比他们预计多得多的钱，因为为买下那学生烘制的饼干他们支付了24，000美元。

Key structures and Special difficulties
关键句型和难点

Exercises 练习

1  No one can avoid being influenced by advertisements. (1. 1) Complete the following. (IKS 68) （参见第2册第68课关键句型）

He enjoys ______ .

Imagine ______ .

It's no use ______ .

It's not worth ______ .

Would you mind ______ .

2  can. rarely go wrong. (1. 8) Write sentences using the following: go bad; turn yellow; grow quiet. (ISD 75) （参见第2册第75课难点）

3  in this way. (1. 11) Write sentences to bring out the correct meaning of each of the following: in the way, on the way, and by the way. (ISD 5a) （参见第2册第5课难点 a）

4  … and send them to their factory. (11. 12-13) Note this pattern. Write similar sentences using the verbs lend and give. (ISD 3) （参见第2册第3课难点）

5  One lady brought in a biscuit. (1. 15) Write two sentences showing the difference between one and a. (IKS 32) （参见第2册第32课难点）

6  It was heavy. A crane had to be used to remove it from the lorry. (11. 20-21) Join these two sentences then compare your answer with the sentence in the passage. (ISD 35) （参见第2册第35课难点）

Multiple choice questions
多项选择题

Choose the correct answers to the following questions.

Comprehension理解

1  What among other things enables advertisers to sell a product more easily?

a．Knowing that we will buy anything provided it tastes good.

b．Giving every customer something free with each product he buys.

c．Having so many free things all over the world to tempt people with.

d．Having radio and television at their disposal to promote their products.

2  The people who entered the competition did so because ______ .

a．they wanted to get something for nothing

b．they hoped by winning easily to cover the cost of the baking ingredients

c．they hoped to receive the prize money of ＄24, 000

d．the manufacturers had offered free biscuits to anyone who entered