Angelina Jolie fights to save misuse of Shiloh's name

Actress Angelina Jolie participates in a news conference at the National Press Club in Washington, Thursday, April 26,2007. [AP]

Angelina Jolie is fiercely battling to save daughter Shiloh's name from being misused.

Jewelery-design and perfume company, Hors La Monde Corp., is naming its most recent fragrance Shiloh, but the Tomb Raider has got in touch with the US Patent and Trademark Office to combat the plans.

"The notice of opposition alleges that you will be damaged by the pending trademark. Angelina must feel that people applying for 'Shiloh' need to get her consent," said New York trademark attorney Thomas M. Wilentz, as saying.

Hors La Monde owner, Symine Salimpour, applied for trade marking the name last June.

Ever since, Jolie's New York lawyer has received two 90-day extensions to arrange a case opposing Hors L¨¢ Monde's use of Shiloh.

"The name is completely unrelated. Symine is a citizen of both France and Israel, but she identifies strongly with her Israeli roots - it's a spiritual thing for her. Shiloh is a Hebrew name that means 'his gift'," a source told Life and Style Weekly magazine.

"The fragrance has been in development in France for the last two years and has a woody smell with a hint of patchouli flower," the source added.

Representatives for both Jolie and Salimpour refused to comment.