姚明代言广告产品涉嫌虚假宣传被告上法庭

Former NBA star Yao Ming is being sued by a Beijing resident for exaggerating the benefits of a health product.

Mr. Feng suffers from occasional memory loss and poor eyesight. In February he purchased a bottle of fish oil capsules recommended by shop assistants. Feng said he is a big fan of Yao, and the fact that the former NBA star endorsed the product was a major reason that he chose it.

However, the fish oil failed to cure his ailments and Feng later discovered that the product is only considered a health food, not medication. He is now suing both the pharmacy chain and Yao Ming for deceptive advertising. The case has become one of the first involving a celebrity since China’s new consumer protection law was enacted in March.