体育消费持续增长

Private capital is bringing changes to China's sports industry, as investors are trying to take a bigger share in the lucrative industry. But how big is the market and what benefits will investors gain?

The Badaling winter resort in a Beijing suburb has drawn thousands of visitors every day. As one of the sites for the 2022 Beijing Winter Olympic Games, the resort has become a top choice for people looking to enjoy snow skiing and snowboarding.

Cycling is no longer a sports game that is exclusive for professional athletes. In fact, more amateur cyclists are joining the games. They are spending lots on buying equipment, professional training courses and taking part in cycling games for amateurs.

Analysts predict that sales revenues for major Chinese sports equipment producers will see a 20-percent increase in 2015. But they are expecting more. A State Council guidance says China aims to attract 500 million people to participate in frequent sports exercise in 2025, and the size of the sports industry is expected to surpass 5 trillion yuan.