英国视频网站Facebook增长最快

Facebook is the fastest growing video site in the UK over the last year, according to new comScore data.

The latest comScore data reveals that during February 2010, 43 million videos were watched on Facebook – which is a 205 per cent increase on the year. Last February only 14 million videos were watched via the site.

Overall online video viewing in the UK has grown by 37 per cent during the last 12 months – with 5.5 billion videos watched via websites during February 2010.

Google properties, mainly driven by YouTube, were still the most popular online video destinations, recording 2.5 billion video views during February 2010, which marked a 17 per cent annual increase.

The BBC websites ranked second with 140 million videos viewed across its web properties during February 2010, and was followed by Megavideo, which recorded 53 million video views - during the same month.

Facebook came fourth in the list, closely followed by Microsoft’s collective web properties. Channel 4 came in sixth position with 39 million videos watched during February 2010 – which was a 76 per cent increase on the year. And ITV came in eighth position recording 29 million video views – which was a 134% increase on the year.

Blinkx, the popular video search engine experienced the second largest growth spurt, behind Facebook, increasing its video views by 205 per cent over the year. During February 2010, 29 million videos were viewed via the site.

Sky came in 10th position, experiencing a 139 per cent increase in video views, with 20 million videos watched via its sites during February 2010.

The UK video market has grown substantially over the last year, with several aggregators entering the market, as well as the UK broadcasters increasing their own video presence. Channel 4, for instance, is concentrating on developing its own catch up service, 4oD, while signing syndication deals with the likes of YouTube, and new players, like SeeSaw.

根据互联网流量检测机构comScore的最新统计数据，Facebook是去年英国发展最为迅速的视频网站。

据comScore的最新数据显示，今年2月份，Facebook英国网站被浏览的视频数达4300万个，比去年同期增长205%，去年2月，该网站被观看的视频数仅为1400万。

在过去12个月中，英国在线视频总体浏览量增长了37%，今年2月的浏览视频总量达55亿。

以YouTube为首的谷歌旗下各视频网站仍然最受欢迎，今年2月的总浏览量达25亿，年比增长17%。

英国广播公司（BBC）网站位居第二，同期被浏览视频数达1.4亿，其次是Megavideo网站，达5300万。

Facebook位居第四，微软网站群紧随其后。第四频道位居第六，同期被浏览视频数达3900万，同比增长76%。英国独立电视台位居第八，被浏览视频量达2900万，同比增长134%。

视频搜索引擎Blinkx的发展速度仅次于Facebook，视频浏览总数增长205%，今年2月达2900万。

天空电视台（Sky）网站名列第十，2月浏览量同比增长139%，达2000万。

在过去一年中，英国视频市场发展迅猛，除英国几家广播公司增加了视频服务外，一些聚合网站也进入市场。以第四频道为例，该频道在与YouTube之类的网站以及SeeSaw等新兴视讯网站寻求联合的同时，正集中精力发展自己的在线追看服务网站4oD。

Vocabulary:

spurt: a sudden increase in speed （速度）激增

aggregator: 聚合器，聚合系统