外贸英语口语学习教程第166期:电子商务之巧问巧答

What's the E-commerce?
电子商务是什么？

E-commerce is the buying of selling of goods and information over the Internet.
所谓电子商务是指通过国际互联网进行商品和信息的交易行为。

E-commerce or "online trading" has proved to be very successful for some companies.
在某些公司，电子商务已被证明是一种成功的经营手段。

Consumers can stop for whatever they want without being bothered to go out.
无需麻烦出门，顾客就能买到他们所需要的一切东西。

What are the difference between the E-commerce and the traditional commerce?
电子商务和传统商务有什么区别？

Quite a lot. And the E-commerce impacts the marketing a lot.
有很大的区别。电子商务对市场产生了巨大的冲击。

The traditional marketing is made up of four Ps—product, price, place and promotion, while the E-commerce consists of four Cs—customers, cost, convenience and communication.
传统商务要素由4P组成，即产品、价格、渠道和促销。而电子商务由4C组成，即顾客、成本、便利和沟通。

One of the beauties of E-commerce is that you control the entire process from start to finish.
电子商务的妙处之一就在于，是你从头到尾地控制整个过程。

E-commerce offers many advantages over regular shopping.
相对于通常的购物方式而言，电子商务提供了更多的优势。

What's the difference between the E-payment and the traditional payment?
电子支付方式和传统支付方式有什么区别？

The E-payment becomes the key part in the E-commerce.
电子支付成为电子商务中关键性的组成部分。

The E-payment mainly falls into three kinds, the E-currency, the credit card, and the E-check.
电子支付工具主要有三大类：电子货币、信用卡和电子支票。

Why do you choose E-commerce?
你为什么选择电子商务？

It's easier and time-saving to find customers on Internet.
因特网上找客户省时又省力。

Better than a telephone directory, Internet is a wide and an inexhaustible resource to find customers.
因特网，好于电话薄，相当于一个取之不尽、用之不竭的广泛的客户查询网。

By means of Internet, we can easily identify and establish a target market for product.
通过互联网，我们很容易确立销售某以产品的目标市场。