外贸英语口语学习教程第184:市场调研

Market research 市场调研

A:Did you get a good response from a discounted introductory?
你从定价打折之后得到好的反馈了吗？

B:We've just carried out a survey of both consumers and retailers regarding our future sound cards.
我们已经就我们的计划推出的声卡进行了客户和零售商的调查。

A:Did you get a good response from the telephone survey? A lot of people won't give market researchers the time of day on the telephone.
你的电话调查反馈好吗？许多人不愿意接受电话调查。

B:That may be true at home. But we called people at office numbers and found some people were more willing to talk on company time.
在家里是那样的。但是我们打办公室号码，发现一些人更愿意在上班时间接受市场调查。

A:Really? What do they day?
是吗？他们都在说什么？

B:Well, it looks like our plans for a fully functional but low end sound card were right on.
看起来我们计划推出的全功能低价位的声卡非常受欢迎。

A:People are looking for cheaper ones?
人们愿意买便宜的吗？

B:Of course. Price is an important variable in our market, so we can use it to build our customer base.
当然，价格在市场上是一个重要的变量，我们可以利用价格建立我们的顾客基数。

A:Right. They want low prices, but most important, the cards must be reliable.
是的，他们希望价格便宜一些，但是最重要的是，声卡质量必须要好。