托福写作真题及范文：企业想成功需要花钱做广告

　　2014年4月19日的托福考试写作题目如下：企业想成功需要花钱做广告，这篇写作题目在2013年1月25日的北美托福考试中也曾经出现过，针对这样的托福写作题目该如何撰写呢?以下是新东方老师提供参考范文……

　　托福独立写作题目：

　　For any business to be successful, it must spend a lot of money on advertising.

　　托福独立写作参考范文:

　　Businesses nowadays spend huge amounts of money on advertising their products. Is this a successful business strategy? I believe that it is.

　　The most important reason is probably exposure. Most markets are completely saturated with products—just walking down the toiletries aisle of a supermarket, you’ll see countless brands of toothpaste, toothbrush, and shampoo. In the course of walking through the aisle, you will probably notice less than a handful of brands, and of those brands, really only one or two are up for consideration. In order for a new company to catch your eye with their product, advertising is key. A company with a low advertising budget will not be able to create fancy packaging or impressive commercials, and this will negatively impact their ability to generate product awareness. No matter how good a product is, if nobody knows about it, it will not sell.

　　Another function of advertising is to make consumers choose your product over the products of competitors. Regardless of whether it’s a good thing or bad thing, the reality is that most people are easily swayed by advertising techniques like adorning ads with flashy graphics or milking celebrity endorsements. A high advertising budget can help ensure that your commercial has good production values and contains famous celebrities. These things have been demonstrated to dramatically increase the appeal of products. Every time Yao Ming or Beyonce pops up on TV with a can of Coke in their hand, they reinforce in our heads the idea that Coke is a high-quality and desirable product. It guarantees that the next time you walk through the soda aisle, you will reach for the Coke instead of the generic brand soda.

　　Of course, no amount of money spent on advertisement can save a product that is ultimately flawed. In order for advertising to work long-term, a product has to be at least acceptable in terms of quality. However, when choosing between comparable products, advertising is often key in nudging your preferences one way or the other. Most people like the taste of Coke, but seeing Yao Ming’s face on the can might make people like it just enough to choose Coke over Pepsi. Thus, for companies with similar products in a packed market, spending a lot on advertising is crucial to achieving success.

　　Advertising serves two important functions: First, it exposes people to your product, and second, it tells people to choose your product over competing ones. Though doing these things may not make an inferior product successful, for most acceptable products, large advertising budgets are an absolute necessity.