托福TPO独立写作满分范文：advertisements

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　　Most advertisements make products much better than they really are.

　　I strongly agree to the statement that most advertisements makes theproducts presented much better than they really are, and points below supportsmy idea.

　　An essential reason concerns the nature of advertising – advertisers, inmost cases, would only make products seem better than they really are, not theother way around. Since the ultimate aim of advertising is to persuade peopleinto buying something, and people would natually be attracted by something thatis desirable rather than repellent, advertisements are certainly made to displaya more attractive image of products. Therefore, customers would first begraviated towards the virtual product that is somewhat dishonestly pictured byadvertisers, then desire to own it, and eventually purchase it. In this way, thedesire of consumers is satisfied, the purpose of production achieved, and theadvertising process completed.

　　But the norm that a “good” product is advertised as a “better” one is oftenchallenged or even reversed – that is, unscrupulous businessmen make use ofadvertising to sell inferior products, which raises a moral question. Forexample, my mother was once attracted by a commercial of a encyclopedia whichwas claimed to be the one and only complete version of several ancient Chinesedocuments.