职称英语考试2003年综合类C级考试试题

Success Stories 
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.__________(46)Benetton followed four marketing principles in order to achieve their success. 
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality___________(47) He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent. 
The system link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes______________(48) 
The Information Link means making sure the company  responds quickly to people’s demands._________(49) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them. 
A final important marketing principle is the Retail Link. There are benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales._________(50) 
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success. 

A  The founder of Benetton began by asking people what they wanted 
B  There used to be a good reason for this 
C  When something is sold at a Benetton store, the store records information about the type, size, and color of the item. 
D  Today, there are Benetton shops in major cities all over the world. 
E  This means that customers can go into any Benetton store in the world and be sure of what they are buying. 
F  In other words, Benetton’s clothes are made to order. 

第6部分：　完形填空（第51~65题，每题1分，共15分） 
阅读下面的短文，文中有15处空白，每处空白给出了4个选项同，请根据短文的内容从4个选项中选择1个最佳答案，涂在答题卡相应的位置上。 

The Great Newspaper War 
Up until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used no illustrations and the articles were__________(51)politics or business. 
Two men_________(52) that -Joseph Pulitzer of the New York World and William Randolph Hearst of the New York Morning Journal. Pulitzer_________(53) the New York World in 1883. he changed it form a traditional newspaper into a very_________(54) one overnight(一夜之间). He__________(55) lots of illustrations and cartoons. And he told his reporters to write articles on__________(56) crime or scandal they could find. And they did. One of them even pretended she was crazy and then she was__________(57) to a mental hospital. She them wrote a series of articles about the poor_________(58)of patients in those hospitals. 
In 1895, Hearst___________(59) to New York from California. He wanted the New York Morning Journal to be more sensational(轰动的) and more exciting_____________(60) the New York World. He also wanted it to be cheaper, so he_______________(61) the price by a penny. Hearst attracted attention because his headlines were bigger than_________(62). He often said, "Big print makes big news." 
Pulitzer and Hearst did anything they_____________(63) to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator(插图画家), to_____________(64) pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was___________(65). Hearst answered, "You furnish (提供) the pictures. I’ll furnish the war." 

51.   A  about      B  in          C  with         D  of 
52   A  accepted    B  developed   C  started       D  changed 
53   A  published   B  bought      C  issued       D   printed 
54   A  boring      B  practical    C  exciting      D  natural 
55   A  cancelled    B  approved   C  solved       D  added 
56  A  every      B  all        C   both        D  many 
57  A  invited     B  admitted   C  accepted     D    called 
58  A  treatment   B  reputation  C  work        D  results 
59  A  arrived     B   reached   C   changed    D   came 
60  A  than       B   as        C   in         D  for 
61  A  increased   B   reduced   C   fixed       D  offered 
62  A  anyone     B   anyone’s   C  anyone else  D  anyone else’s 
63  A  may       B   might      C  must      D   could 
64  A  get        B    keep      C   draw     D   make 
65  A  going      B   lasting     C  going on   D taking on  

答案：
满分100分，其中： 
1-    30每题1分：31-45每题3分：46-50每题2分：51－65每题1分。 
1 B     2 A    3 A     4 C     5 B      6 D      7 C      8 C        9 C       10 C 
11B    12 D   13 A    14 A    15 B     16 C      17 A     18 B       19 A      20 B  
21 B    22 C  23 B    24 E    25 C      26 D      27 B    28 C       29 A      30 E  
31 B    32 C   33 D    34 B    35 D     36 A      37 C    38D   39 A   40 B  41C    42 B    43 B    44 D   45 A 
46 D     47 A     48 F        49 C       50 E
51 A      52D     53B      54 C     55D       56 A       57 B      58 A      59 D      60 A 
61 B      62D     63 D     64 C     65 C