Convert Productive Articles to Profitable eBooks

How many articles, reports and discussion papers have you written in your life? If you are like most people, these articles have probably been used very little maybe only once. Why not use the work you've already done and create a new product that can improve both your productivity and your profits.

The eBook is the electronic version of a book. eBooks are easy to produce, require little in terms of investment and generate profit margins of 50-95%. The combination of writing skills and ebook technology allow anyone to become a published author with relative ease. This is even more so since you already have a content source - your articles. Even if you have to write some new articles the amount of work involved will be manageable and rewarding.

eBooks are electronically downloaded via a web site or as an attachment to emails. Costs for distribution are minimal. The recipients have the option of reading your ebook on their computer monitors or printing them in hard copy. Either way, the reader can have the ebook almost instantly allowing them to satisfy their need for "immediate" solutions to their problems.

Consider your area of expertise and passion. Gather together all the materials you have created regarding the chosen topic. This is the theme of your material that you are going to incorporate into your ebook.

Consider your target market. These are the people to whom you are going to market your newly created ebook. You will offer them a collection of articles around a common theme designed to help them solve a problem. You will further organize your articles to address various aspects of the topic you have chosen.

Consider the individual members of your target market. What are their problems that you can help them with? Are these people beginners, experienced or masters of the chosen topic? Where do these people "hang out"? What organizations do they belong to? Are they the same organizations you belong to? What magazines, newsletters, newspapers, and periodicals do they read? What conferences do they attend? What professional organizations do they belong to? Get inside their heads. Consider how useful your articles will be to these individuals. Consider the fact that some articles will be more useful than others.

You can "tweak" your existing articles to suit the target market audience. To do this effectively you must write a profile of the individuals within your target market. Begin by re-reading your articles from the perspective of the reader. Make changes to reflect the needs of your target market and your Unique Selling Proposition (USP) that you will bring to the reader. This USP is what will intrigue your potential customer enough to want to purchase your ebook. What makes your collection of articles so unique compared to other sources of information that will interest the reader?

While considering what articles to put in your ebook, think about what it is you want to convey to your target market. There are three basic things you can share with your audience and only three things. What are they? Just A.S.K. They are Attitudes, Skills and Knowledge. If all three areas are addressed within each article or distributed among the various articles you will have all the teaching basics covered. All teaching and learning should involve these three areas. The one most forgotten is the attitude. Skills and knowledge come much easier both to learners and teachers. Spend some time on attitudes. In fact, an entire article on this one topic may be an easy way to address the reflective side of the topic.

Your eBook need not be sold but rather given away. Many professionals use their eBooks as a free bonus along with the purchase of other goods and services. Authors also gain additional