2014年职称英语考试《综合类A级》模拟题一

51、 根据下列材料，回答{TSE}题
Importance of the Public Image
      Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and ____ (51) ____ governments. Public image is controllable to a ____ (52) ____extent, just as the product, price, place, and promotional efforts are.
      A firm's public image____ (53) ____a vital role in the attractiveness of the firm and its products to employees, customers, ____ (54) ____to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as ____ ( 55 ) ____special groups. With some things, it is impossible to satisfy all the diverse publics: for example, high quality products and service standards should bring almost complete approval, ____ (56) ____low quality products and service would receive wide ____ (57) ____.
      A firm's public image, ____ (58) ____it is good, should be treasured and protected. It is a ____ (59) ____asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has ____ (60) ____a quality image, this is not easily countered or imitated by competitors. ____ (61) ____ an image may enable a firm to charge higher prices, to woo (追求) the best distributors and dealers, to attract the best employees, to ____ (62) ____the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry ____ (63) ____such
a good reputation and public image.
     A number of factors affect the public image of a corporation, (64) physical facilities, contacts of outsiders with company employees, product quality and dependability, prices____ (65) ____, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.

请在第_（51）___处填上正确答案
A．foreign
B．local
C．world
D．huge

52、请在第__（52）__处填上正确答案
A．consistent
B．considerable
C．considerate
D．free

53、请在第_（53）___处填上正确答案
A．establishes
B．plays
C．makes
D．obtains

54、请在第_（54）___处填上正确答案
A．but
B．however
C．and
D．as

55、请在第__（55）__处填上正确答案
A．changing
B．variable
C．deviated
D．diverse

56、请在第__（56）__处填上正确答案
A．while
B．when
C．as
D．and

57、请在第_（57）___处填上正确答案
A．resistance
B．acceptance
C．agreement
D．support

58、请在第__（58）__处填上正确答案
A．how
B．if
C．which
D．since

59、请在第_（59）___处填上正确答案
A．valuable
B．worthless
C．worthwhile
D．satisfactory

60、请在第_（60）___处填上正确答案
A．copied
B．developed
C．projected
D．learned

61、请在第_（61）___处填上正确答案
A．With
B．Such
C．Like
D．Because

62、请在第_（62）___处填上正确答案
A．explore
B．inspect
C．suspect
D．expect

63、请在第__（63）__处填上正确答案
A．with
B．without
C．in
D．of

64、请在第__（64）__处填上正确答案
A．including
B．excluding
C．concluding
D．secluding

65、请在第_（65）___处填上正确答案
A．advantage
B．disadvantage
C．increase
D．range