02年职称英语考试综合类(A级)试题及答案
2009-06-25来源:
第6部分：完形填空 （第51~65题，每题1分，共15分）
阅读下面的短文，文中有15处空白，每处空白给出4个选项，请根据短文的内容从4个选项中选择1个最佳答案，涂在答题卡相应的位置上。
Importance of the Public Image
Public image refers to how a company is viewed by its customers，suppliers，and stocknoIdes（股东），by the financial community，by the communities in which it operates，and by the federal and local governments．Public image is controllable to a_______（51）extent，just as the
product，price，place，and promotional efforts are．
A firm's public image_______(52)a vital role in the attractiveness of the firm and its products to employees，customers，_______(53)to such outsiders as stockholders，suppliers，creditors(债权人)，government officials，as well as_______(54)special groups.With some things it is impossible to satisfy all the diverse publics：for example，a new highly automated Dlant may meet the_______(55)of creditors and stockholders，but it will undoubtedly'find resistance from employees who see their_______(56)threatened.On the other hand，high．quality products and service standards should bring almost complete approval，_______(57)low quality products and false claims would be widely looked down upon.
A firm's public image，_______(58)it is good，should be treasured and protected.It is a_______(59)asset that usually is built up over a long and satisfying re1ationship of a firm with its publics．If a firm has_______(60)a quality image，this is not easily countered or imitated by competitors . _______(61)an image may enable a firm to charge higher prices,to woo(追求)the best distributors and dealers，to attract the best employees，to_______(62)the most flavorable creditor relationships and lowest borrowing costs?It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry_______(63)such a good reputation and public image.
A number of factors affect the public image of a corporation._______(64) include physical facilities，contacts of outsiders with company employees，product quality and dependability,prices_______(65)competitors，customer service，the kind of advertising and the media and programs used，and the use of public relations and publicity．
51 A consistent B considerable C considerate D free
52 A establishes B plays C makes D obtains
53 A but B however C and D as
54 A changing B variable C deviate D diverse
55 A thought B credit C approval D idea
56 A bowls B iobs C machines D themselves
57 A while B when C as D and
58 A as B if C which D since
59 A valuable B worthless C worthwhile D satisfactory
60 A copied B developed C found D learned
61 A With B Such C Like D Because
62 A prospect B inspect C suspect D expect
63 A with B without C in D of
64 A They B Many C Some D Most
65 A related to B connected with C relative to D dependent to
阅读下面的短文，文中有15处空白，每处空白给出4个选项，请根据短文的内容从4个选项中选择1个最佳答案，涂在答题卡相应的位置上。
Importance of the Public Image
Public image refers to how a company is viewed by its customers，suppliers，and stocknoIdes（股东），by the financial community，by the communities in which it operates，and by the federal and local governments．Public image is controllable to a_______（51）extent，just as the
product，price，place，and promotional efforts are．
A firm's public image_______(52)a vital role in the attractiveness of the firm and its products to employees，customers，_______(53)to such outsiders as stockholders，suppliers，creditors(债权人)，government officials，as well as_______(54)special groups.With some things it is impossible to satisfy all the diverse publics：for example，a new highly automated Dlant may meet the_______(55)of creditors and stockholders，but it will undoubtedly'find resistance from employees who see their_______(56)threatened.On the other hand，high．quality products and service standards should bring almost complete approval，_______(57)low quality products and false claims would be widely looked down upon.
A firm's public image，_______(58)it is good，should be treasured and protected.It is a_______(59)asset that usually is built up over a long and satisfying re1ationship of a firm with its publics．If a firm has_______(60)a quality image，this is not easily countered or imitated by competitors . _______(61)an image may enable a firm to charge higher prices,to woo(追求)the best distributors and dealers，to attract the best employees，to_______(62)the most flavorable creditor relationships and lowest borrowing costs?It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry_______(63)such a good reputation and public image.
A number of factors affect the public image of a corporation._______(64) include physical facilities，contacts of outsiders with company employees，product quality and dependability,prices_______(65)competitors，customer service，the kind of advertising and the media and programs used，and the use of public relations and publicity．
51 A consistent B considerable C considerate D free
52 A establishes B plays C makes D obtains
53 A but B however C and D as
54 A changing B variable C deviate D diverse
55 A thought B credit C approval D idea
56 A bowls B iobs C machines D themselves
57 A while B when C as D and
58 A as B if C which D since
59 A valuable B worthless C worthwhile D satisfactory
60 A copied B developed C found D learned
61 A With B Such C Like D Because
62 A prospect B inspect C suspect D expect
63 A with B without C in D of
64 A They B Many C Some D Most
65 A related to B connected with C relative to D dependent to
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