2016年职称英语综合类B级完形填空历年真题及解析

　　2014年真题

　　Public Relations

　　Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.

　　Publicity then is part of public relations when it is initiated by the finn, usually in the__________(51) of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually__________ (52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a__________ (53) because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the __________(54). Although the basic purpose of public relations is to provide positive influence __________(55) the public image, this influence generally may be less than __________(56) provided by the other components of the public image mix.

　　Publicity may be in the form of news releases that have __________(57) overtones for the company initiated by the public relations department. Publicity on the other__________(58) should not be divorced from the department marketing as it can__________ (59) a useful adjunct to the regular advertising. __________(60), not all publicity is initiated by the firm; some can__________ (61) from an unfavorable press as a reaction to certain actions or lack of__________ (62) that are controversial or even downright ill-advised.

　　The __________(63) we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take __________(64)of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the__________ (65) does business, such as its product quality, the servicing and handling of complaints, etc.

　　51. A. matter

　　B. form

　　C. system

　　D. direction

　　52. A. placed

　　B. approved

　　C. developed

　　D. changed

　　53. A. desire

　　B. quality

　　C. limitation

　　D. feature

　　54. A. images

　　B. methods

　　C. consequences

　　D. conclusions

　　55. A. in

　　B. for

　　C. on

　　D. at

　　56. A. all

　　B. that

　　C. what

　　D. which

　　57. A. serious

　　B. negative

　　C. favorable

　　D. unlikely

　　58. A. side

　　B. part

　　C. hand

　　D. area

　　59. A. produce

　　B. connect

　　C. involve

　　D. provide

　　60. A. Yet

　　B. Otherwise

　　C. Furthermore

　　D. Rather

　　61. A. make

　　B. result

　　C. tell

　　D. keep

　　62. A. activities

　　B. actions

　　C. performances

　　D. relations

　　63. A. tradition

　　B. contrast

　　C. nature

　　D. point

　　64. A. charge

　　B. over

　　C. care

　　D. not

　　65. A. manager

　　B. public

　　C. department

　　D. firm