正式商业交流（2）–商业演示

Directing attention 吸引注意力
Please look at this chart. 请看图表
Let’s take a look at this table. 我们来看表格.
Take a look at the diagram. 大家看一下图表
If you look at this graph, you will see … 大家从这张曲线图可以看出...
As you can see from this chart, … 正像大家从这张图表中看到的一样...

Cause and effect 原因与结果
Since increased performance is not our only concern, I’d now like to talk about
由于业绩增长并不是我们唯一关注的, 我想在此谈论一下...
As a result of this new feature, we must now consider
由于这个新的特点, 我们现在必须考虑...
As a result, we have to find new ways to increase our market share.
由此, 我们不得不寻找增长我们市场占有额的新方法.
Consequently, we have been developing a more efficient engine.
结果, 我们已经开发了一台更高性能的发动机。
Therefore, I’d now like to show you our latest test results.
所以，我现在想就我们最新检测结果给大家进行展示。

Purpose 目的
In order to take advantage of this new technology, we have to look at the market. 为了利用这个新技术的优势， 我们一定要了解市场。
For the new model to work effectively, we need a new kind of valve.
为了新模型高效运行，我们需要一种新的电子管。

Contrast 对比
Although the machine operates well at low temperatures, at high temperatures there are some problems.
虽然在低温下机器运行正常，但在高温下它存在着许多问题。
Unlike the ST-4X, the ST5X is very compact.
与ST-4X不同的是，ST-5X非常简洁。
Instead of batteries, the news model uses solar power.
新的型号不再用电池，而用太阳能。
Nevertheless,… 然而...
However,… 但是...
On the other hand,… 另外...

Reinforcement 进一步的补充说明
In addition to Asia, we are also marketing the product in South America.
除亚洲外， 我们还在南美开发了市场。
In addition, we plan to introduce more robots to our production lines.
除此之外， 我们计划在生产线上引入更多的机器人。
Furthermore, the program can translate from Japanese to English.
另外， 此程序可以从日语翻成英语。

Introducing a summary 介绍总结
As you can see, these improvements increase fuel efficiency and allow us to lower our production costs.
据大家了解，这些改进会增加燃料的性能。同时减少产品的成本。

Introducing a concluding statement 陈述
I am sure these improvements will allow us to win back our market share.
我确信这些改进将有助于我们赢回市场份额。
It’s clear that the new model meets all of our customers’ requirements.
很明显，新的型号满足我们客户的需求。

Graphs and charts 图表

Describing the purpose of a chart 讲述图表的用途
It shows our sales from 1985 to 1990.
这张图表示从1985年到1990年的销售额。
It shows the stages in the manufacturing process.
这张图显示生产流程。
If you look at this diagram, you will see how the equipment works.
观察这张图示，您会了解设备的工作方法。

Describing parts of a graph 描述图表的各个部分
The horizontal axis represents temperature.
竖轴表示温度。
The horizontal axis shows sales in millions of dollars.
横轴表示以百万为单位的销售额。
The black columns show sales of memory chips.
黑柱部分显示的是内存条的销售额。
The solid line shows the pressure.
实线表示压力。
The broken line shows the interest rate.
断线表示利率。
The dotted line represents the rate of unemployment.
虚线表示失业率。
The gray segment represents our market share.
灰色部分显示我们的市场占有 额。
The hatched section shows the proportion of women.
阴影部分表示女性的比例。